The demand for short version high-quality labels drives the growth of the digital label market
There are more than 100 million labels printed by digital printing every month in the world, and the annual growth rate of digitally printed labels is expected to reach 200%.
At present, the performance of digital printers has been able to meet the needs of the label market, and many factors have contributed to the growth in the sales of digital labels and digital printers. Printers and buyers of printed materials are courageous in market practice, and the development of digital technology makes this practice a reality.
The new-generation digital printing machine has such characteristics as spot color printing, wide application range of printing materials, and variable data printing, which can meet the market's demand for high-quality label printing.
The advanced prepress solutions launched by collaborators of digital printing presses such as Esko increase the speed of color matching, so that digitized documents can be output not only on HP Indigo digital printing presses, but also on traditional flexo or letterpress platemaking equipment上 Output. Esko's Kaleidoscope prepress software enables 80% of PANTONE colors to be successfully copied.
The post-press processing lines produced by post-press processing partners such as AB Graphic International, Rotoflex and SMAG can be used for the processing of digitally printed labels as well as the labels printed by traditional printing methods. Through their end-to-end solutions, digital printing can be fully integrated into the production of label processors, making digital printing presses like HP Indigo ws4500 more attractive.
Digital printers not only make short-run label printing more economical, but also make short-run label printing more cost-effective. The excellent quality of digital printing has also become one of the reasons why people are willing to use digital printing to print labels.
Value-added potential
The potential of digital printing to add value mainly refers to spot color printing. The use of HP's IndiChrome Plus can increase the printing function of the seventh color. The seventh color can be green, orange to purple, which expands the color gamut of digital printing and allows the processor to copy 90% of the colors in the PANTONE color system. For printers using Ink Mixing Service (or internal ink station), they can reproduce 97% of PANTONE colors.
Of course, some jobs use digital printing is the first choice. For example, jobs with multiple language versions, jobs with variable data barcodes, products sold by date, jobs that need to be printed with anti-counterfeiting information, etc. are all best suited for digital printing. If the traditional printing method is used to print the above-mentioned jobs, it not only takes a long time, but also has a high cost. The features of digital printing that can print variable data and facilitate tracking information make digital tags play an increasingly important role in the field of logistics and distribution.
The unique advantages of digital printing are attractive to the pharmaceutical, food, beverage, cosmetics, and automotive industries. These areas are highly competitive in terms of brand, image, and quality. In addition, HP Indigo's label printer can print on a variety of substrates is also the reason why the above market favors digital printing. Because whether it is self-adhesive materials, embossed paper, or synthetic materials (such as PE, PET, OPP, Teslin, Vinyl, PVC, PS / OPS, and very thin films, etc.), it can now be printed on digital printing machines. And the quality is excellent.
New generation digital printing machine
In 2006, the HP Indigo ws4500 next-generation digital printing machine was pasta. This machine has many features that not only improve productivity, but also further reduce downtime and change colors faster. The improved ITM cooling is optional, and RIP5.2 (supports PDF1.5) makes the production process more efficient. Recently, HP also launched the HP Label Estimator, which enables printers to use their own printing and production data to estimate the printing cost of printing jobs using traditional printing methods and the costs of printing jobs using digital printing methods. Can help the printer determine which printing method is the best way to print a certain job.
Today, digital label printers not only promote the production of digital labels, but also promote the development of shrink labels and flexible packaging printing industries, so that label processors can provide new products and services to their new and old customers and expand their business areas.
Today, about 12% of the narrow web presses sold worldwide are digital presses. According to industry estimates, by 2010, this proportion will reach 20%. With more than 450 HP Indigo label digital printing machines installed worldwide, more and more customers will use digital printing machines to print labels. Digital label printing has a bright future!
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