At present, no matter what kind of product we buy, the first thing we see is not the product itself, but the product packaging. This shows that the quality of packaging design plays a vital role in product sales. The history of human use of packaging can be traced back to ancient times. From the ancient primitive society and farming era to the modern society with very developed science and technology, packaging has gradually developed with the evolution of human beings, the emergence of commodities, the development of production and the progress of science and technology, and major breakthroughs have occurred continuously.
Packaging can stimulate consumption and play a role in promoting product sales. The following points summarize the role of packaging:
â‘ The realization of commodity value and use value is a means of increasing commodity value;
â‘¡Protect goods from natural factors such as sunlight, wind, rain, dust contamination, etc., and prevent losses such as volatilization, leakage, melting, contamination, collision, extrusion, loss and-;
â‘¢Convenience for storage, transportation, adjustment and sales in circulation, such as loading and unloading, inventory, palletizing, delivery, receipt, transshipment, sales counting, etc .;
â‘£Beautify commodities, attract customers, and promote sales.
⑤The metaphor of dressing up and beautifying people or things is more attractive or commercial value
1. The natural function of packaging-that is, material function or practical function
A. Protection function: that is to protect the content, form, quality, performance of the product, and protect the safe use of the product by consumers
B. Convenient function: convenient to open and use, the product can be consumed immediately after opening the package
a. Easy to handle
b. Convenient for production and processing, turnover, loading, sealing, labeling, stacking, etc.
c. Facilitate warehousing and storage, and identify goods and commodities
d. Convenient store shelf display and sales
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