Why the price is higher than bagged milk powder

Question 1
Is there a difference in the quality of canned milk and bagged milk powder?
Young parents hope to seek answers through discussion. Unfortunately, the forum is full of speculations, doubts, and subjective judgments of some personal experiences. There is no authoritative statement. The issues related to the baby's physical health and family economy are still pending. Young parents are very anxious and very depressed.
Some people say that the difference in the price of canned bags is due to the difference in the quality of milk powder. "If there is no difference, why can't the cans be more than a few tens of dollars more expensive than bags? A DHA added to canned milk powder can help the child's brain development, Bags of milk powder may not be available."
"Milk sources for bagged and canned milk powder are not the same - canned foods are generally formulated with imported milk powder (it is said that the imported pesticides have a low pesticide residue and antibiotic content); the bags are made from domestically produced raw milk. ”
Others think that the cost of the cans is relatively high, "of course, tin cans are worth much more than food bags! And there are exquisite printings on the jars, which are all included in the cost price!"
......
The price is different, because the quality of milk powder is different?
Like Wu Min, Li Jiajun also selected milk powder for a one-and-a-half-year-old baby at Qingchun Road Lianhua Supermarket. “Because of the lack of milk, the baby began to add milk powder to her four months ago. Actually, we noticed very early on. The spread on milk powder packaging, every time the child's dad visits the supermarket, he will pay attention to comparing the nutritional content of the infant formula and find that the same series of different packaging milk powder actually has the same nutrients and affordable points. We buy bags for the baby. milk powder."
The introduction of supermarket shopping guide also confirmed the judgment of Li Jiajun young couple: “They are all the same things, they buy bags of their own baby, and the same amount of milk powder is cheaper than 20 pieces.” Shopping guide points to the Wyeth gold baby on the shelf. Milk powder said.
In the powdered milk sales area that occupies three or four rows of shelves, Dumex, Yashili, Shengyuan and other brands are similar to Wyeth milk powder pricing. In the same series of infant milk powder products, the nutrients marked on the cans and bags are exactly the same, and the three categories (calories, vitamins, minerals) and dozens of major nutrients are the same. The average difference between the two different types of cans and bags is between 20-30 yuan per 900 grams, and the difference between individual brands such as Beinmei and Shengyuan is even around 50 yuan.
For young parents about the quality of different packaged milk powder, the reporter also called a number of milk powder companies to consult. The Wyeth, Yashili, and Dumex headquarters staff all stated that the quality of milk powder in the same series of different packagings is the same. “The quality of the milk powder coming out of an assembly line is exactly the same.”
Question 2
The price of tin cans is less than 5 yuan. Why is canning more expensive than bags?
As a father of a three-year-old baby, in Mr. Tao's memory, the price difference between canned and bagged milk powder in previous years was even greater. Now the price difference is small, but he still does not understand the pricing system that the milk powder industry does not admit to each other.
“Baby is inseparable from milk every day. Every month, the family spends nearly a thousand yuan of milk powder. In order to benefit, it is usually a choice of packed milk powder, but my heart has always been very confused. A can of iron is worth more than 20 yuan, or even 50 yuan. ?” Mr. Tao said. Like him, many parents expressed in the forum that they "do not understand such pricing."
So, what is the value of such tinplate milk cans commonly used by these milk powder brands?
In order to clarify this issue, the reporter once transferred to Shenzhen
Large-scale professional can making plant in Hangzhou production base telephone, informed sources, some of Nestle, Bein and other famous brands of milk cans from this production base. The sales staff on the phone said that the 900g milk powder cans have different raw material quality and printing quality. The ex-factory price of each can is between RMB 4.1 and RMB 4.5, and the order quantity must be above 15,000.
On Taobao, the price of a Wyeth gold love milk powder can with 900 grams of milk powder plus a standard milk spoon is 4.5 yuan. Together with the $8 flat postage, it will be sent to the consumer. This can only costs 12.5 yuan.
Although the cost of each tank is only a few dollars, different milk powder companies have different explanations for the difference between the costs of canned milk powder and bagged milk powder.
“The Yile cans we use are international patented packaging. It is formed once in a line before the canning process of milk powder. This patent line is currently used in the production of milk powder for parent companies in Europe. The patent eliminates the hygiene insecurity of milk powder cans during transportation. The quality of each link is controlled by the brand. The built-in space inside the tank can be conveniently placed in a small place. The price difference of about 30 yuan per 900 grams is the cost of the production line and the sharing of patented technology costs.” Dumex Milk Powder Shanghai External Affairs Director Pu Jiabin said.
Mr. Lin, brand manager of Yashili milk powder brand, believes that, apart from the cost factor of the packaging itself, production cost is also one of the reasons that affect the spread. “The sealing costs of the two are different. The bagged production line cannot produce canned milk powder. The same sealing process, the tin can sealing has higher requirements for the assembly line equipment, and the shelf life of tinplate cans is also tighter because of canned seals, and the shelf life of milk powder is longer than The bag is a little longer.” For this reason, he made an image metaphor. “Like a plastic bag and a tin can, you can use plastic tape to seal the plastic bag, but you have to put a tin can. Sealing, at least using welding technology."
Question 3
Why is such a large price difference only present in infant formula?
In the survey, the reporter also found that the high price difference in infant formula milk powder is not common in other types of products.
Some other products with different packaging prices
Product canned price bag price per 900g different packaging price difference
Alpine milk sugar 29.5 yuan / 500g 7.2 yuan / 150g 9.9 yuan
Only new children meat crisp 18 yuan / 115g 10 yuan / 65g 2.39 yuan
The Dutch milk student formula milk powder, which also belongs to milk powder products, has a price difference of only 7.25 yuan per 900 grams cans and bags. The price difference between the alpine milk sugar and the 900-gram cans and bags is 9.9 yuan. "I think it is acceptable for cans and bags to spread around 10 bucks," said one customer who is looking for a purchase.
Although there is considerable doubt, the sales of canned baby milk powder is still very impressive. In the powdered milk sales area of ​​the supermarket, the display area at the entrance is for bottled milk. When the customer stands, the shelves on which they stand are also canned milk. They want to get the same variety of bagged milk. The customer must bend over or kneel down. When choosing milk powder for delivery, almost everyone will not hesitate to choose canned milk powder. “Canned milk is more convenient for consumers to use, and at the same time, it reflects the grades and caters to the needs of gift-giving and economically-favorable families.” Beinmei relevant person in charge said.
A branded milk powder agent explained the importance of canning from another perspective: “Although the number of each jar earning more than RMB 20 is not large, the number of milk powder produced by the amplification of a brand year-round is very impressive. For this reason, brand owners attach great importance to the quality of cans and exquisite printing." At the same time, he believes that consumers can feel the security and beauty of different packaging. Although canned milk is not considered affordable, it must cater to the needs of consumers, especially young parents.
“Different consumers have different needs, and with product differentiation, even bigger spreads may appear in milk powder. Higher quality products mean you have to pay more for it. Such pricing is also consistent with "The development of the consumer market." An industry source also expressed similar views.
Compared with the sense of canned quality, the image of bagged milk is more affordable to ordinary consumers. According to Yashili branding designer Lin, “From the point of view of consumer characteristics in Jiangsu and Zhejiang, many parents have taken the first opportunity to buy a can, and then they bought the paperbacked package that was unpacked. This is very affordable.” In supermarkets, shopping guides are also popular. It is recommended that young parents “get more money if they eat their own baby.”
Shi Qing of the Wyeth Public Affairs Department also said: "Bagged milk powder has always been a product that the company valued. In 2004, Wyeth first introduced boxed milk powder in the country, plus a carton package in the food bag, carton packaging. All of them are designed to better meet the needs of consumers, but also to prevent hand contamination in supermarkets."

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