Graphic Art - Design Principles of Layout

The ideological and unitary, artistic and decorative, interesting and originality, integrity and coordination are the four major principles of layout.

I. Ideology and Unity

Layout design is not an end in itself, design is a means to better spread customer information. In the past, designers often fell in love with personal styles and fonts and graphics that were inconsistent with themes. This was often the main reason for the failure of design mediocrity. For a successful layout, we must first clarify the purpose of the client and go deeper to understand, observe, and study all aspects related to the design. A brief consultation is a well-designed start. The layout can not be separated from the content, but also the content of the theme of thinking, to enhance the reader's attention and understanding. Only by making the subject stand out clearly and clearly at a glance can the final goal of the layout be achieved. The prominent theme is the best embodiment of design ideas.

Graphic art can only be in contact with readers within a limited space. This requires that the layout must be simple and concise. In the past, people used to have a bit of a dilemma and a complicated layout. In fact, it emphasizes simplicity and conciseness. It is not monotonous and simple. It is the condensed processing of information and the refined expression of content. This is based on novel and unique artistic ideas. Therefore, the simplification of the layout not only includes the planning and refinement of the contents of the appeal, but also involves the composition skills of the layout form.

Second, artistic and decorative

In order to make the layout better serve the content of the layout, seeking a reasonable layout language is very important, and it is also the embodiment of achieving the best demands. Idea conception is the first step in the design, and it is also the thinking activity in the design work. After the theme was clarified, layout layouts and expression forms became the core of layout design art, and it was also an arduous creative process. How to achieve a new style, shape the United States, change and unity, and have an aesthetic taste, it depends on the culture of the designer culture. Therefore, the composition of the layout is a comprehensive examination of the designer's ideological realm, artistic accomplishment, and technical knowledge.

The decorative elements of the layout are text, graphics, colors, etc., which are formed by the combination and arrangement of dots, lines, and faces. The exaggeration, metaphor, and symbolism are used to embody the visual effects, which not only beautifies the layout, but also improves the function of conveying information. . Decoration is constructed using aesthetic features. Different types of layout information, with different forms of decoration, not only play a role in excluding others, highlight layout information, but also enable readers to enjoy beauty from them.