In the face of this year's real estate control policy, will it adversely affect the furniture industry? How does the Chinese furniture industry achieve a new leap? In the face of the current phase of expanding domestic demand and promoting development policies, what adjustments should the furniture industry make? During the Guangzhou International Furniture Fair, Zhu Changling, chairman of the China Furniture Association, answered the above questions. Zhu Changling believes that real estate regulation may be an opportunity for the furniture industry. Of course, the furniture industry is still facing the problem of labor and raw materials rising this year.
Real estate regulation should be beneficial to the furniture industry
Zhu Changling said that 2010 was the year of the overall recovery of the furniture industry after the economic recession. In 2010, the total industrial output value of enterprises above designated size of furniture was 446.7 billion yuan, up 32.34% year-on-year; furniture exports completed 33.6 billion US dollars, up 29.95% year-on-year; the total industrial output value of the whole industry was 87 billion yuan, indicating that the industry has recovered. Rapid development. He also mentioned: "There are several phenomena worth noting. First, the furniture industry is developing at a high speed, the technology has been greatly improved, and more emphasis is placed on environmental protection, energy conservation, and low carbon. Second, the sales of furniture have increased substantially. The construction and development of the industrial park is also very fast, and the entire furniture industry has taken a new step."
In the face of real estate regulation and control policies, is the downstream furniture industry facing adverse effects? In this regard, Zhu Changling said: "The state's real estate regulation is mainly to regulate the excessive growth of housing prices, but in this process, a large number of low-rent housing and affordable housing are also built, and this growth will be greater than the regulation part. There are fewer people and the price is controlled, so buying a house becomes a rigid demand. Everyone wants to decorate the house and buy more furniture. From here, the real estate regulation policy should be beneficial to the furniture industry. Large cities have restrictions on purchases, such as Beijing, which may be affected. According to Zhu Changling, the overall situation of the furniture industry this year is more optimistic. In January, exports were 3.5 billion US dollars, an increase of 30% over the same period last year.
The furniture industry faces four major problems
In fact, the furniture industry is currently facing a lot of difficulties. Zhu Changling believes: "First, the labor shortage, labor costs rise; second, the company has some relatively backward management, labor productivity is not high enough; third is the currency The impact of expansion, various costs, such as raw materials, freight, energy, etc.; Fourth, the sales of furniture sales are too fast, there are some low-level construction of the construction of the store."
In the international market, Zhu Changling believes that the current competition in the Chinese furniture industry is mainly in developing countries. “Like Vietnam, Malaysia, Europe, Poland, and Mexico, these countries are our competitors. But overall we The market share is still very high, and the international competitiveness is relatively strong, which can be seen from our exhibition."
Brand strategy is the development direction of the industry
How should the furniture industry cooperate with the national policy of expanding domestic demand and promoting development at this stage? Zhu Changling believes: "To be a boutique, improve quality, increase the added value of products, and promote the healthy development of the industry. Although it is difficult to do this, our company still has this confidence. I came to Guangdong this time and found many companies. All are making progress, technology is improving, and the delivery room has also expanded. Especially the entrepreneur's thinking is changing, paying more attention to education, attaching importance to science and technology, attaching importance to the cultivation of employees, attaching importance to corporate culture, and attaching importance to brand development. This is all right. Said that brand strategy is the development direction of the furniture industry."
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