Correct product positioning Prerequisites for excellent packaging design

[China Packaging Network News] Product packaging design serves as a crucial element that reflects a product's unique characteristics, market positioning, and consumer psychology. Through various design techniques, it enhances the visual appeal, shape, and overall aesthetic of the packaging. The foundation of effective product packaging design lies in accurate product positioning, which starts with identifying the product type and its industry-specific features.

Generally, product packaging design is categorized based on the target audience and product positioning. Here are some common types:

1. Daily Necessities Packaging Design

This category includes packaging for software, CDs, electronics, industrial products, home appliances, kitchenware, batteries, paints, and petroleum-based products. These items often emphasize technology, fashion, and practicality. The design should be simple yet versatile, allowing for easy expansion of the product line. Both materials and design trends are moving toward safety, quality, standardization, and international compliance. Understanding the preferences and aesthetics of everyday consumers, especially women, is essential in this area.

2. Food Packaging Design

Food packaging covers small food items, beverages, snacks, tea, gifts, chocolate, nuts, milk, bread, and ice cream. When designing, it’s important to focus on both the “mouthfeel” and “taste experience.” Enhancing the structure, material selection, and adherence to industry standards can significantly boost the product’s appeal. Strong visual communication helps capture consumer attention and drive sales.

3. Pharmaceutical Packaging Design

This includes over-the-counter (OTC) and non-OTC drug packaging. The design must strictly follow industry regulations and guidelines. Artistic elements are added on top of these requirements, with special attention given to clear labeling and readability of drug names, which is critical for user safety and trust.

4. Health Product Packaging Design

Health product packaging includes items such as sexual health products, beauty care products, functional supplements, and products for the elderly and children. These often share similar requirements with pharmaceutical packaging, as they are considered part of the broader healthcare sector. Clear communication of benefits and safety is key.

5. Tobacco and Alcohol Packaging Design

This includes cigarette, liquor, wine, and beer packaging. These products require a strong brand identity, luxury feel, and high-quality materials. Special printing techniques and elegant designs are often used to reflect the premium nature of the product and enhance its perceived value.

6. Cosmetic Packaging Design

Cosmetic packaging involves boxes, bottles, bags, and other containers. As a fashion-oriented product, cosmetics not only serve a functional purpose but also express cultural values and emotional appeal. The design should be clean, elegant, and visually appealing, aligning with consumer expectations for sophistication and style.

These are just a few of the most common types of product packaging found in daily life. Understanding the product’s position in the market allows designers to create more targeted and effective packaging solutions. For more insights and updates, visit China Packaging Network!