Mountain range outdoor shanmai.cn, the largest outdoor vertical e-commerce platform in China. Recently, the new dynamic Jinding Sports Fund led the investment, to complete the A round of financing, the total amount of 18 million yuan. The brand was co-founded by two beautiful women who are passionate about outdoor sports. In 2011, they won the first overseas outdoor brand agency and have obtained more than 100 outdoor brand licenses, owning 80% of internationally-renowned brands and 20% of domestic best-selling brands. 2015 The annual operating income exceeded 50 million and won the first place in outdoor vertical electricity supplier with an annual growth rate of 100%.
Unable to make eyebrows, accomplish the vertical electricity supplier field NO.1
The mountain range was founded by two beautiful women who were keen on outdoor sports. They were founding CEO Wiwy and co-founder COO QiQi. As a member of Tencent's No. 94 staff, Gao Weiyi joined Tencent after graduating from university. In the 7 years of Tencent, Tencent experienced Tencent’s growth from a company with annual income of less than 10 million to a listed company with 10 billion revenues. After leaving Tencent, he received a master's degree in Surrey Universtiy, which was ranked 4th in the UK with excellent results. After returning home, he started a business trip to the mountains and the outdoors.
As women entrepreneurs, in the process from zero to one, they led their team to explore a unique outdoor vertical e-commerce road. In the initial stage of e-commerce, the field of e-commerce has been in the stage of mature development, Finding levers with optimism and down-to-earth has opened up a foothold in the mountains. They have all the characteristics of outdoor enthusiasts: enthusiasm, optimism, boldness, tenacity, and so on, but the key to their success is not to brag ground.
Co-founder Gao Weixin warmly fears winter, e-commerce 3.0 strategy of outdoor mountain range
In recent years, outdoor sports have developed into a healthy lifestyle that is loved by the people. High-quality equipment is not only a guarantee for safe and healthy sports for outdoor sports people, but has gradually evolved into a fashionable lifestyle. Mountain Range Outdoors is involved in mountaineering, hiking, skiing, cycling, running and other popular outdoor sports activities. It provides a one-stop shopping experience for mid- to high-end equipment and strives to provide a perfect global outdoor product feast for Chinese outdoor sports enthusiasts.
In 2016, in the current cold winter of capital and economy, China’s outdoor products market maintained rapid growth. Mountain Range has published its e-commerce 3.0 strategy, shifting from the traditional e-commerce model of single-product purchase to customized platformization. In contrast to current outdoor platform products, traditional platform products first expand the commercial value-added model, and the mountains Outdoors already has a mature commercialization model and a large and loyal group of paying users. It focuses on service paying users and expands the user interaction service business line. Its strategic value and commercial value are significant.
Mountain Range Outdoor E-Commerce 3.0 Strategy Ambition is not afraid of the future, the mountain to create a national outdoor ecological circle
Mountain outdoor: Let more people move and create a national outdoor ecosystem
Currently, based on the entrance strategy layout of more than 100 brands in the upper reaches, middle third-party cooperation platforms, and nearly 1,000 leader and huge users in the downstream, Mountain Outdoors has already hatched the Shuangla Sports Team Management App (nearly 1000 runs nationwide. And the fresh roads and outdoor routes, which have signed excellent traffic portals such as Yirun.com, Lai.com, Trekking China, and Extraordinary Footprints, which provide all-round equipment strategic support for the outdoor sports consulting and event platforms. The precise flow is introduced into the mountain outdoor mall. Open up barriers for B-side practitioners and C-end outdoor enthusiasts to form a sound ecosystem for sustainable development.
There is no future for a mountainous business ecosystem with no ambitious business ecosystem. With this vision and sentiment, Gao Weiyi Wiwy said: When health is increasingly being taken seriously by more people, outdoor sports can not only bring a healthy body. It will lead us to discover and discover the unknown self and the world. We must not only move on our own, but also share more people to join us. Sincerely, grounding gas is our commitment to our partners and users. A good reputation is our greatest motivation. I hope more people will join us and work together to create a national outdoor ecological circle!
In 2015, the State Council issued the "Some Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption." It will develop the sports industry and increase the supply of sports products and services as the goal of the development of sports in China in the future. It also proposes that the total size of the sports industry will exceed 5 by 2025. We have made trillions of yuan, and we have raised the national fitness program into a national strategy and proposed that we must grasp potential industries. In the future, the imaginative space in the outdoor segmentation area will make people more expectant.
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