China Office Equipment Trading Network: In recent years, although the office equipment industry in China has achieved encouraging development, compared with the development of the international office equipment industry and the development status of China's office equipment industry, the office equipment industry will have to face several major changes in the future.
From imitation to innovation
To change the current situation of office furniture products, enterprises need independent innovation. Office furniture companies do not always stare at old products, old faces, to open their minds. If there is no major breakthrough in variety and style, it will not be able to adapt to the demands of the international and domestic markets.
From extensive to boutique
At present, most of the products produced by office equipment manufacturers are old faces, with rough processing, low energy levels, high energy consumption, and low price. The quality of office furniture produced abroad can be sold at very high prices. Domestic and foreign businesses, advanced manufacturing industries are all looking forward to high quality products.
From traditional to modern
To establish a modern marketing system, seven extensions must be made. One is to first-class domestic trade fairs. The second is to extend internationalization and attract more foreign customers with preferential policies. The third is to extend to the intangible market, gradually realize the extension of e-commerce online transactions, and establish an online market. The fourth is to extend to the distribution market. Fifth, the establishment of marketing agencies in the field, making it a forward position for products to the field.
From independence to union
Office equipment companies should formulate brand building plans, increase technological innovation and technological innovation investment, improve product quality, and develop in the direction of specialized, refined, special, and new brands in order to attract market attention and rank among the world's branded forests.
Now, our country's economy is at a turning point, and the development of the office furniture industry is also facing major changes. However, as long as we seize opportunities, adjust ourselves at the right time and adhere to scientific development, we can also come up with a way of hope in adversity.
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