The mahogany furniture is rooted in nature and developed into humanity. Its shape and crafts have obvious nationality. It is written in the field of Chinese culture and art, and is regarded as humanistic furniture and art furniture. However, when it comes to mahogany furniture, it is easy to make people think that the mahogany furniture is the furniture made of "red wood", but it is not. In order to understand the mahogany furniture more deeply, the reporter recently conducted an exclusive interview with the general manager of Nantong Yalong Redwood Furniture Co., Ltd. and the Standing Committee of the County Political Consultative Conference Cong Dongyun in the Shenbao Rosewood Hall, which is full of artistic charm.
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Question: Cong, hello! When it comes to mahogany furniture, the words that come to mind may be "luxury" and "thickness." She is both a daily necessities for people and a leisurely reward. A table, a chair, a wall and a cupboard all reveal a strong classical beauty. How did you initially choose to make mahogany furniture?
A: The major I studied was sculpture, and I was very interested in poetry. I wanted to have an industry that would perfectly combine the two. When I first came into contact with mahogany furniture, I was deeply attracted by the historical sense of the heritage of mahogany furniture. I think mahogany furniture can become a popular commodity in the market, except for the texture of mahogany itself. Very good, but also because of the mahogany carving process in the mahogany furniture, and it is handicrafts. As a form of craft, mahogany carving is unique in the framework of art, with the pursuit of design, thinking, inspiration, aesthetics and artistic conception of similar art creation. I feel that every piece of furniture is telling a story. For a period of history, our company has a set of eight sets of Arhat beds that have been carved out by six masters for more than a year, so after a long period of consideration, choose The line of mahogany.
Question: As the saying goes: "Everything is difficult at the beginning." What was the initial state of the company?
A: Our company was established in 1993. At that time, the environmental conditions were poor and there was no capital. At that time, there were only three employees. It was only a small workshop. It mainly produced mahogany crafts, sawing wood and packaging from the most basic work. A large part of the work was done by me and my husband. I have to work as a person. I have to design and engrave the pattern and run the market with my husband. In order to design a good pattern, I often read some poems and songs from the Ming and Qing Dynasties and view the celebrity calligraphy and painting. Learning, reading and seeking creative inspiration, every night unconsciously will work until 2 or 3 o'clock in the middle of the night, at 6 o'clock in the morning, get up and enter the workshop to start a new day's work.
Q: The so-called "red plum proud frost snow, incense comes from bitter cold." After years of development, the company has been from the original mahogany furniture workshop to the current Suibao red sandalwood hall, then you think the company's foundation or secret what is it then?
A: At the beginning of the venture, we paid special attention to the quality of the products and the opinions of the consumers. We have long put forward the concept of honest management. As long as the customer has a request, I will track it in person until the problem is solved. It is this kind of business thinking that laid a solid foundation for the company to become a modern large enterprise. After nearly 20 years of development, the company has accumulated a solid strength, bringing together a large number of outstanding design, management talents, skilled craftsmen. At present, the company is a comprehensive enterprise specializing in the production, design, production, sales and service of the Ming and Qing Dynasties classical mahogany furniture. At present, the company's marketing network is based in Nantong, radiating the country, facing the world, and undertaking various types of villas, high-end residential antique mahogany decoration and custom-made palace mahogany furniture, allowing customers to appreciate the royal style and court style.
Ambitious and determined to take the road of brand
Q: From all aspects, China's mahogany furniture industry has huge market potential, but if there is no strategic vision of all-round development, how can the company take the lead in the fierce market competition?
A: The best strategy for the future of mahogany furniture companies is to be a brand! Redwood producers must strengthen brand awareness, gradually establish a dealer team, and use the power of dealers to distribute products to all parts of the country. This is also the most urgent task facing the mahogany production enterprises. In 2008, our company passed the ISO9001 certification, and the Suibao brand has become “Nantong Famous Brand Productâ€. Currently, it is applying for Jiangsu famous brand products. In the next few years, we will build Chinese famous brand products. In the future, we must have a strong oriental traditional culture spirit. Chinese mahogany furniture enters the international market.
Q: At the same time as the outstanding achievements in the development of modern mahogany furniture, the mahogany furniture market also has problems such as false realities and uneven manufacturing processes. What do you think of this?
A: "When the old Wang Xietang was in front of Yan, flying into the homes of ordinary people", with the development of the economy, mahogany furniture is no longer high, but it is undeniable that the popularity of mahogany into thousands of households and real fine mahogany furniture is still very The long way to go. The production level and scale strength of furniture enterprises are uneven, experts are not specialized, strong ones are not strong; mahogany furniture products are many, fine products are less; classical furniture is "ancient" rather than "class". The modern furniture market is complicated and impetuous, and the production of mahogany furniture has been difficult to “sludge out of the mudâ€. How to highlight the cultural connotation of mahogany furniture through style design, internal structure and market guidance is the way we must go in the future.
Q: On August 1 this year, the national standard "General Technical Conditions for Redwood Furniture" ("New National Standard") was officially promulgated. What impact does the introduction of the new national standard have on the company?
A: The introduction of the new national standard is a norm for the mahogany furniture industry. The new national standard expressly stipulates that each piece of mahogany furniture must be accompanied by a “high quality display card for mahogany furniture productsâ€. The contents of the card should include at least the product execution standard, product classification, product name, product model, product production date and main materials. Wait. According to the "new national standard", only eight categories of goods can be called mahogany, namely rosewood, rosewood, fragrant wood, black rosewood, red rosewood, ebony, striped ebony, chicken wing wood. From the very beginning, our company has been doing products and branding on the ground, insisting on the production of real materials and selecting the most scientific technology. Every production process of the company is strictly organized according to national standards. The production materials are all made of precious wood such as red sandalwood, red rosewood and huanghuali from Southeast Asia such as India, Cambodia, Laos, etc. After special treatment and various craftsmen. Seiko is made, so every piece of mahogany furniture produced by the company is 100% authentic. The products have been inspected and confirmed as high-quality products by the National Furniture Quality Supervision and Inspection Center, and have won many awards in various types of mahogany furniture exhibition evaluation activities. Only when the company is honest, consumers will buy it, and vice versa will be abandoned by consumers. Therefore, the introduction of the new national standard is conducive to the development of our company and the improvement of competitiveness.
Indulge in the best, inject cultural elements into the industry
Question: In the interview, you also put forward the idea that the modern mahogany furniture industry must prosper and must be cultured first.
A: With the increase in the production of mahogany furniture enterprises and the increase in competition, the consumer market will eventually mature. At that time, the material advantages will not be able to meet the demands of the market. Only the cultural value and aesthetic connotation of mahogany furniture will It is able to win market recognition for a long time. Therefore, when the mahogany furniture market was in a downturn last year, I thought about and summarized the future development of the company. I believe that in addition to the exquisite design and uniqueness of our company's mahogany furniture products, the design of future products should be practical, aesthetic, and mechanics. And the combination of functionality, the integration of history and classics, the combination of culture and art, through the style design, internal structure and market guidance to highlight the cultural connotation of mahogany furniture, is the road we must go in the future. The mahogany furniture industry has a unique "culture" gene. Under the background of such an era, we must grasp the rare development opportunities, use our own advantages, and deeply explore the cultural connotation of mahogany furniture to make this industry more prosperous.
Q: Another problem facing the mahogany furniture market now is that some merchants and consumers use materials to comment on the quality of mahogany furniture, while ignoring the inner spirit and artistic conception of Chinese traditional culture embodied in mahogany furniture. What do you think should be solved?
A: As a practitioner of the mahogany furniture industry, of course, I should improve my professional quality. Relevant functional departments should strengthen the rectification of the mahogany market, conduct mandatory regular training for the responsible persons of the mahogany furniture enterprises, and set up corresponding The functional departments are monitored and managed. As a consumer, you should learn to read mahogany furniture. Otherwise, mahogany furniture is just a lifeless function. Nowadays, the mahogany furniture on the market is mainly the general name of the current dark hardwood furniture. It is basically defined by materials. There is no such thing as Ming or Qing style. The real mahogany furniture is firstly based on the shape and craft, followed by the material. .
Q: Some people think that the mahogany furniture is rich in content and has become an important carrier of China's excellent traditional culture. But what advice do you have for consumers in the current mahogany furniture market?
A: First of all, we must correctly understand mahogany furniture. Only by recognizing the characteristics of each genre and knowing her cultural connotation can we use and collect mahogany furniture correctly. Secondly, we should pay attention to the combination of “shape, art, material and rhyme†rather than material. The tasteful person buys her artistic value. If there is no good appearance and craftsmanship, then the expensive materials can not reflect the beauty of the mahogany furniture; again, from the use, the furniture should be read and should be learned and furniture. Dialogue, good mahogany is spiritual, and mahogany furniture should respect it and cherish it.
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