In November 2012, the overall pattern of China's inkjet printer market was relatively stable. Epson, Canon and Hewlett-Packard still ranked in the top three in the brand list, but from the aspect of proportion, Epson and Canon's market share of share has declined, while HP The proportion of attention continues to rise, and the gap between the top two and the list has become smaller and smaller. In terms of product types, the share of household and commercial products has increased, while the market attention of photo-type products has continued to decline.
The main points of the report are as follows:
• Brand attention pattern: Epson ranked first in the brand attention list with a 44.5% interest rate, and Canon and HP ranked second and third.
• Product attention pattern: Epson R230 ranked first in the product list with 12.1% attention; Epson and Canon have four products on the list, the remaining two products are from HP; household and commercial types of products are concerned about the proportion of products And the proportion of product types of product attention continues to decline.
• Parameter characteristics analysis: Four-color ink cartridges occupy the mainstream of the market, the market share of attention is 54.8%; the proportion of integrated ink cartridge products is rising; the products with large print format A4 account for more than 70%; the products with more than 2000 yuan are up 1.5 The percentage point is 20.4%.
• Case Study - Canon: In November 2012, Canon's brand trend increased slightly; its single product attention rate was 1.83%; the number of products above 2000 yuan was large, up to 7 models, and products below 500 yuan were concerned, which occupied Canon's 42.2% market share.
The main points of the report are as follows:
• Brand attention pattern: Epson ranked first in the brand attention list with a 44.5% interest rate, and Canon and HP ranked second and third.
• Product attention pattern: Epson R230 ranked first in the product list with 12.1% attention; Epson and Canon have four products on the list, the remaining two products are from HP; household and commercial types of products are concerned about the proportion of products And the proportion of product types of product attention continues to decline.
• Parameter characteristics analysis: Four-color ink cartridges occupy the mainstream of the market, the market share of attention is 54.8%; the proportion of integrated ink cartridge products is rising; the products with large print format A4 account for more than 70%; the products with more than 2000 yuan are up 1.5 The percentage point is 20.4%.
• Case Study - Canon: In November 2012, Canon's brand trend increased slightly; its single product attention rate was 1.83%; the number of products above 2000 yuan was large, up to 7 models, and products below 500 yuan were concerned, which occupied Canon's 42.2% market share.
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