Recently, with the introduction of Beijing's "most restrictive purchase order", the state's regulation of real estate has caused another great concern of the Chinese people. At present, the specific implementation rules for the implementation of the "New China Eight Articles" are being introduced one after another, and the real estate industry is facing a new round of strict regulation. When many real estate predators scream at the coming of winter, how will the furniture industry, which is closely related to it, be affected? People in the furniture industry, what are the views and actions of this real estate regulation and control combination? In fact, due to the impact of real estate regulation, the furniture industry will face some challenges in the Year of the Rabbit, but the "money" scene is still optimistic.
Real estate regulation and control, heavy attack on the furniture industry is likely to be affected
The new round of real estate regulation, which began on January 28, was evaluated by some industry professionals as “the most stringent regulation in historyâ€. The “New Country Eight Articlesâ€, the property tax pilot, and the three major measures for raising interest rates and policies were evaluated as “regulatory combination punchesâ€. After the combination of the boxing, the real estate and building materials home market in the country immediately affected.
The person in charge of a well-known custom furniture company said that the introduction of state control measures will inevitably lead to a decline in the volume of commercial housing in some places. Because the measures may have cracked down on speculation, and may also have a negative psychological impact on normal house purchases, allowing some people to postpone buying. It is understood that this year's Spring Festival, Beijing, Shenzhen and other large and medium-sized housing transactions have seen a significant decline, Shenzhen, Nanjing, Shanghai and other cities during the Spring Festival holiday period, the housing transaction volume is even only a dozen or dozens.
The decline in housing transaction volume directly affects the demand for building materials and decoration. In the short term, it may have some impact on the overall wardrobe industry, which will cause furniture companies to reduce sales. Some small businesses may even encounter difficulties. But in general, the impact is small.
The long-term impact of real estate regulation and control policies on the furniture industry outweighs the disadvantages
For the long-term impact of real estate regulation on the furniture industry, the industry has expressed a more consistent view: long-term impact will be more beneficial than harm, and conducive to the development of the industry.
The country's new round of real estate regulation and control can effectively crack down on speculation in housing, and guarantee and promote residents' normal purchase behavior and rigid demand. As the downstream of the real estate industry, the home building materials industry will face more market demand. Therefore, regulation is beneficial to the long-term development of the furniture industry. At the same time, the furniture industry is welcoming the trend of upgrading, the traditional furniture market and demand are shrinking, custom furniture will become the mainstream, the advantages of the overall wardrobe will be more prominent.
Therefore, the furniture industry will continue to maintain a relatively fast development speed in 2011. Jiuzheng Building Materials Network Xiaobian believes that the prospects are still very optimistic.
Furniture companies should actively deal with uncertain factors
In the face of the decline in demand caused by strict regulation of real estate, and increased competition in the industry, how should furniture companies respond? Industry players and people have said that we should actively improve the company's own strength and strive to cope with the unfavorable factors that may be encountered.
Enterprises actively explore new markets; develop new products, increase the added value of products; innovate processes and technologies, reduce the cost of furniture production; marketing models of innovative products, and so on.
Xiao Bian Comments: In recent years, in the face of a challenging and competitive furniture market, furniture companies should strengthen product and technology innovation, actively develop new products, increase the added value of products, and at the same time innovate product marketing models to rapidly increase product sales. And brand awareness.
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