Talking about product packaging design

The traditional style of packaging design is a big category in the whole package design. It has its own characteristics of design creativity. Here's a discussion of the author's experience.

The packaging design of the traditional style of the conference, how to reflect the current sense of the times, can generally be considered from the following aspects:

1. Consider the design of the composition and graphics.

Different from the traditional compositional forms, such as balanced, scattered and interspersed styles with concentrated corners, splitting styles, dense contrasts, and inspirational moods, etc., with a modern style of composition, can be more clearly presented to consumers. To convey today's sense of the times.

2. Consider the layout of the design institute.

Use more modern text formatting, such as Qibian, Qi axis, oblique row, grass row, multi-row grass row, image, insert, step, gradual, cross-style layout , can reflect today's sense of the times.

3. Considering the design of the font

The text on the packaging can use modern fonts, such as New Songs, New Hessian, Comprehensive Body, Amber Body, New Wei Body, and various variant art characters designed by oneself. You can also use various fonts in foreign language or Pinyin. To reflect today’s modernity.

4. Consider the structure and shape of the package.

The structure of the package can adopt modern structures such as portable, sister, display, modular, rotary, easy-open, analog, heterogeneous, and pop-POP.

5. Consider the use of performance techniques.

Such techniques as color or black-and-white photography using various performance techniques, high-tech computer production, and imitation of natural forms can easily reflect today’s modernity.

I. The concept of "traditional"

"Traditional" mainly refers to human traditional culture. Traditional culture is the fruit of civilization that has accumulated in various aspects such as production and life in the long historical period of mankind. It is also the crystallization of existing human wisdom. It is the inheritance and development of previous people’s knowledge and skills. basis.

Different regions or countries have different traditional cultures. This has a close relationship with the geography, climate, and humanities of various regions. The traditional culture in the coastal areas and the traditional culture in the inland areas cannot be exactly the same, and there will be even greater differences. The traditional cultures of the East and West, the South and the North will also have a greater difference.

There will also be cultural differences between different eras. The new culture that has evolved or emerged on the basis of inheriting the predecessors has become a new tradition over time. Take the evolution of the Chinese language as an example. Compared with hieroglyphs, Jin Wen and Shi Guwen were new words that were generated on the basis of inherited hieroglyphs. However, relative to Daxie and Xiao Biao, they were Has become a traditional text form. By analogy, Lishu and Shushu were also popular new writing forms in the Han and Tang dynasties. However, for modern times, they have also become part of traditional forms of writing. They are one of the main contents of traditional Chinese culture. . Another example is the costumes of various historical eras in China. The Tang and Song eras inherited many traditions in the costumes of the Han Dynasty and many new meanings of their own time; while the costumes of the Yuan and Qing dynasties included more of the Mongolian and Manchu costume traditions. The ingredients are quite different from other times.

Different nationalities or ethnic groups also have different traditional cultures. This is mainly due to the fact that in the long historical period, the productivity was very low. Between different ancestry and different human populations (tribes), each had its own territory or sphere of influence. In order to compete for living space, they were not aware of each other. Cannot co-exist together better (in some hinterland of modern Africa and the Americas, and some backward tribes in the primeval forest still exist this phenomenon), resulting in greater belief, religion, language, culture, habits, etc. The difference thus formed their own different traditional cultures. This can be seen from the different costumes of different nationalities in our country and the traditional culture of marriage and funerals.

Traditional cultures in different places or nations, different nationalities or ethnic groups, along with the change of geographical location and gradual change, with the increase of human intelligence due to intelligence quotient, mutual intercourse and better coexistence, are also inevitable between each other. Have mutual influence, mutual penetration, and mutual integration.

The most important point is that excellent traditional culture is the lifeline of a nation. China is an ancient civilized country with a history of 6,000 years. In that long history, the Chinese nation has accumulated excellent traditional cultural heritage that is both thick and broad, and profound, and is an inexhaustible cultural treasure for our descendants. We can only inherit and carry forward the excellent traditional culture of the Chinese nation, and at the same time, we must absorb the nutrition and essence of foreign culture so that we can establish ourselves in the world of nations.

Second, the concept of "traditional products"

"Traditional products" is also an important part of traditional culture. It mainly refers to local characteristics (such as Wuxi clay figurines, oil gluten and sauce ribs and other foods; Suzhou pine nuts sugar, brine sweat dried bean curd food, Suzhou embroidery, sandalwood fan crafts, etc.; party flag hemp cake, radish; Yixing teapots, salted ducks and ducks in Nanjing; Xuan paper and ink in Anhui, and kites in Weifang, Shandong; kites in Weifang, Shandong Province, etc.), ethnic characteristics (such as halal foods for ethnic groups, Tibetan waist knives, buttered tea, etc.; Guangxi Zhuang people's hydrangea crafts; Guizhou batik and wood carving mask crafts, etc.), Times features (having a long history such as Zhenjiang's vinegar, Danyang's sealed vat wine, Zhangzhou's Laojiao wine, Guizhou's Maotai, Lanling wine, Dukang wine, etc. Of course, local characteristics and times are generally closely linked. Products that are not available in other places, ethnic groups, or in different eras.

Therefore, the packaging of traditional products should fully reflect the characteristics of traditional products in various ways or methods, use packaging to more fully convey the information of the region, national and timely, and reflect the cultural connotation and artistic conception of packaging. Conversely, the packaging of traditional products will certainly reflect the traditional cultural information of the products and products, which reflects the traditional style.

Third, the creative ideas of traditional style packaging design

Industrial Design Since the era of Bauhaus, one of the most important results is the combination of art and technology to design “beauty” for the lives of the general public, that is, all the achievements of industrial design can be accepted and enjoyed by the general public. Therefore, studying the creative "vocabulary" accepted by the vast majority of consumers is one of the main tasks of our vast packaging design workers. The so-called traditional style of packaging design is to attract people with traditional cultural materials with a high cultural taste and a high degree of aesthetic sense. Through meticulous design, it is designed to convey product information to consumers and promote sales. Creative vocabulary of consumer services. The traditional packaging design is not only the simple use of traditional forms, but more importantly, it reflects the broad spiritual outlook of the Chinese nation and the excellent culture of the self-supporting ethnic groups. At the same time, it can well adapt to the vast majority of consumers in China. Thousands of years of China's inherited aesthetic ideas and aesthetic consciousness.

Based on the above explanations, when we start the traditional style of packaging design, we should focus on the traditional product as a packaged object and fully tap the traditional cultural elements associated with it to carry out creative ideas. The traditional cultural elements referred to here refer to the specific forms of traditional culture, such as traditional Chinese calligraphy (a variety of styles including calligraphy, cursive, official script, and regular script); Chinese paintings (different styles of brushwork, freehand brushwork, and ink paintings); New Year Pictures (such as Tianjin Yangliu Youth Paintings, Suzhou Taohuawu New Year Paintings, etc.); prints; sculptures (wood carvings, bamboo carvings, brick carvings, tile carvings, jade carvings, etc.); paper-cut arts of different styles; lacquer paintings, lacquer paintings; batik, tie-dyeing Art; Embroidery and more. We can generally consider the selection of traditional cultural elements from the following two aspects.

1. Consider the use of packaging materials, packaging modeling and structure.

The packaging materials are mainly made from nature's natural products such as bamboo, wood, rattan, hemp, shells, gourds, coriander, reed leaves, tea, and so on, and are designed to produce packages with a back-to-basic mood and local characteristics. In the form and structure of packaging, we can draw lessons from the traditional construction, transportation, furniture, daily necessities, entertainment products, stationery, sporting goods, religion, and other articles that have artistic value and appreciation value, and are more suitable for the packaged objects or Packaged objects have more closely linked feature features. The design should pay attention to the beauty, uniqueness, exquisiteness, scientific structure and firmness of the structure.

2. Consider the form of decoration

Since ancient times, all kinds of traditional visual art forms have been related to Chinese calligraphy, Chinese painting, sculpture, paper cutting, embroidery and other arts and crafts such as drama, costumes, masks and props, weapons, architecture, furniture, and daily necessities. Patterns and colors of decorative patterns for textiles, textiles, and other items, as well as illustrations, books, printing, and binding formats for content scenes in classical texts, folk traditions, mythological stories, etc., as long as they are closely related to the contents being packaged. Linkage, and the use of reasonable and appropriate, can be used as a means to reflect the traditional style.

Fourth, traditional style and present-day sense

The era in which we are today has entered the era of highly-developed microelectronics and high-capacity information technology. Many things and things that we thought were impossible in the past have become a reality in modern times, especially since China adopted a policy of reform and opening up to the outside world. Many advanced cultures and technologies in the world have been introduced into China and gradually used by China and China. The outstanding traditional cultures of the nation have been merged together and gradually formed the cultural conditions in this new period of our country. This is the inevitable result of history. The ideological consciousness for seeking new and beautiful ideas is shared by mankind, and it has thus been able to promote the continuous progress of society. Only in line with the pulse and rhythm of the times, innovation, traditional style packaging design will have infinite vitality and new artistic conception, in order to be accepted by contemporary people.

The packaging design of the traditional style of the conference, how to reflect the current sense of the times, can generally be considered from the following aspects:

1. Consider the design of the composition and graphics.

Different from the traditional compositional forms, such as balanced, scattered and interspersed styles with concentrated corners, splitting styles, dense contrasts, and inspirational moods, etc., with a modern style of composition, can be more clearly presented to consumers. To convey today's sense of the times.

2. Consider the layout of the design institute.

Use more modern text formatting, such as Qibian, Qi axis, oblique row, grass row, multi-row grass row, image, insert, step, gradual, cross-style layout , can reflect today's sense of the times.

3. Considering the design of the font

The text on the packaging can use modern fonts, such as New Songs, New Hessian, Comprehensive Body, Amber Body, New Wei Body, and various variant art characters designed by oneself. You can also use various fonts in foreign language or Pinyin. To reflect today’s modernity.

4. Consider the structure and shape of the package.

The structure of the package can adopt modern structures such as portable, sister, display, modular, rotary, easy-open, analog, heterogeneous, and pop-POP.

5. Consider the use of performance techniques.

Such techniques as color or black-and-white photography using various performance techniques, high-tech computer production, and imitation of natural forms can easily reflect today’s modernity.

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Description of Food packaging of Sunshine Packaging

Product Name :      Food packaging

Material:    Cardboard paper, kraft paper, corrugated paper, art paper, or as per your requirements

Size:     Customized size

Color:   CMYK or Pantone color or customized

Printing :    Offset printing, flexo printing

Surface processing:    Lamination, vanish, UV coating, PE Coating, Embosing, Hot stamping

Advantage: Food grade, Safety,  Eco Friendly , Water-resistant, oil-resistant, fast delivery

Packaging:       Customized

Quality control: Paper material seletion, pre-production insection, Machine testing, Inspection during Assembling, Semi-finished products inspection, Production inspection Packing:    Standard export carton or as per customer's requirmenet

Lead time:  Sample time: 7~10days; Mass prodction: 4~5weeks according to the order quantity

Payment term:T/T: 30% deposit,the balance paid against copy of bill of lading. 

 



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