At present, Guangzhou-based enterprises Shanghai and Hangzhou-based enterprises have started to expand their brands and start to expand their brands and expand their markets. However, it seems that they have not achieved success. The reason behind this is that brand positioning is not allowed. The market planning is not scientific and marketing methods are not brilliant.
Behind the expansion of brand expansion, the deeper reason is to circle money. When a brand grows bigger, it starts to launch new brands. Using the current customer network and new customers to circle money, with the purpose of holding money, if I don’t have money, I will be surrounded by competitors and start a new brand expansion and money-sharing plan.
Regardless of whether it is a company that has established a competitive advantage in the terminal market, it has begun to implement a multi-brand operation plan. However, the new brand launched is basically not a good name. Agents are scrambling to grab the brand, and the store is afraid to let competitors grab it. Go, work hard to promote the fast sales, but stuck at the customer level, the customer does not accept the brand is difficult to grow, the result can change the process description process is a failure.
The promotion speed of the brand is relatively fast, but the sales situation in the store is not good. The customer does not accept the slow recognition of the sales. The advantage of the store promotion speed is relatively fast, but the customer's reflection quality is not good, the customer's return frequency is relatively high. There are also some after-sales services that can't keep up with, and the cooperation with the store is unpleasant. Many second and third brands are swept out of the store or replaced by other brands when they are listed for three months or six months. Of course, there are also choices. The consequences of the agent's mistakes, in short, the brand advantage is not obvious, the market is not very difficult to go.
There are also some companies' new brand expansion and extension of the brand, the new concept brand has not been recognized by the channel, that is, the customer's recognition and consumer recognition, but also stay at the level of relying on the momentum of the old brand, because the new brand is lacking Effective marketing means, new brand no consumer appeal no marketing model, just use the new products to let customers spend money to order, because the old brand is difficult to upgrade and then break through, so find a "replacement" to continue to circle.
At present, the local brand's big day is very unscientific. The new brand launched by the company and the brand that has established a competitive advantage, the market positioning overlaps the overlapping customers, and the overlapping customers in the price overlaps. The non-differentiated marketing model is the money-sharing mode. There is a lack of innovation in the product system, and the speed of launching new brands is very fast. The behavior of the company is very sloppy, fully indicating that it is not a brand, but a tool for making money.
Hastily rushed to produce in a hurry, everything is in a hurry, in fact, the local market Procter & Gamble, L'Oreal Group is most qualified to push new products, but Olay has been ranked first, L'Oreal has been second, why did not launch the second third or even Many brands, the reason for which is to be considered by local companies, local enterprises are not strong, the development model is unscientific, and it is very dangerous to expand the reputation of overdraft enterprises.
At present, the most qualified for the big-day pattern is the foreign brands. For example, Procter & Gamble is a veritable big-day enterprise, and it is also a very successful big-day enterprise. What is it for L'Oreal companies not to push new products for several years? I feel that the timing is not mature, the degree of dependence of the first channel on the brand, the degree of customer trust in the brand, and the preference of the customer for the brand. If these factors are not reached, the brand expansion will not be carried out, but the local enterprises have not learned to walk. Run up.
Local brands still stay in the channel to survive, relying on the level recommended by the store, the brand only has a certain degree of visibility, lack of influence, and has no reputation and consumption preference, but the company feels that it has succeeded and can compete with foreign brands, although The strength is still far away, but the boss's thinking and the way of doing things have been aligned with foreign brands.
To create a brand is not a CCTV advertising for a few years is a big brand, behind the brand is a solid foundation for a wide range of customers, and is a loyal customer group that is not loyal to other brands, no local brand can do it, but The pace of expansion has been very fast, and this is a very typical thinking of money.
Enterprises that have taken advantage of the large-scale layout, new products and old-fashioned old products lack marketing characteristics, brand personality and consumer appeal. There is no reason for channel selection, no reason for customers to choose, and no market acceptance. The reason is only relying on the influence of the company, relying on the influence of the brand with just a little strength, so that customers have confidence in the new brand, the expansion of the big day is still stuck, and the sales channel center is centered on the exclusive customer. At the level, the large-scale layout of local enterprises is difficult to succeed. Because the entrepreneurial level is immature, the impetuousness of the mentality is the biggest hidden danger, and the foundation and conditions for the success of enterprises and brands are still immature.
Guangzhou Ya × × enterprises have a large-scale prototype, skin care products, product washing products and other products are very comprehensive, brand system products are diverse, product segmentation marketing model is flexible. Ya × × brand has a rural product line, there are urban product lines, there are special product lines have a commercial product line, there are low-end product lines have a mid-range product line and high-end product line, the system complete category complete price is ya × × Features.
With shampoo skin care products as the mainstay, hair care and bath products as the auxiliary, diversified brand diversified products, diversified prices, quality-based marketing model as a weapon, directly cooperate with the terminal store to demonstrate the power, ten years of grinding a sword ×× has become the most competitive brand of the terminal, and the overall sales volume is higher than that of the strong brand. It fully demonstrates that the quality and marketing model is a weapon to build the brand. The advertisement and the spokesperson play a role in icing on the cake, while the enterprise regards the advertisement and the spokesperson as Baby, where is the advertisement of a certain endorsement, it becomes a brand, and the market promotion is not effective, and the endorsement of the market has no effect. It is difficult to create a real brand when the quality is not good.
The brand positioning low-end customer group mid-range customer group is moving towards the high-end customer group, the production level is clearly defined, the customer planning is scientific and reasonable, and the product quality is an important basis for the success of 雅×, if you upgrade the competitiveness of skin care products, ya The development speed of the ×× brand will be faster, and the pattern of large-scale dailyization will become more and more stable. In terms of enterprise development and large-scale layout, Guangdong Ya×× has already walked in front of local enterprises.
Ya × × brand wins by quality and marketing model, the performance in multiple provincial markets surpasses the terminal first-class brand, Shandong has the highest performance of more than 40 million in the top three brands, and Ya × × can achieve more than 60 million, fully explain The importance of quality and mode fully demonstrates the absolute position of the company in the terminal market, and it is more accurate to explain that the big day strategy of the Ya× brand is very correct. It is worth learning and learning from other local enterprises.
The expansion of the brand expansion product line is definitely not only to increase the market share in order to improve performance, to launch a new product to occupy a certain market, to serve a certain level of customer groups, to compete with a foreign brand, strategic investment to build a brand to compete with foreign brands in the future. At present, the performance of local enterprises is not a long-term development, and all behaviors only pay attention to the immediate interests.
If local brands want to take the big day route, if they launch the Shangchao product line, just like the Pome-Global Brand Network-brand to one or two types of business super set up counters, to one or two types of cities to build brands, and foreign brands compete for high and low is The real hero, this is the first step in taking the big day route. It is not a skill to just turn around in the small circle of the store.
If you are innovative in the brand's sales appeal, and innovate in the concept of brand marketing, innovation in the marketing model really means to take the big day route. If it is a rough brand to circle money, it is a big day. It is difficult to make a long-term profit, and the credibility of the company will be seriously damaged.
Cosmetics companies can follow, strengthen and grow a big one to develop a development strategy, strong brands to penetrate the market to kill bleeding, big brands to consolidate the status of strong brands, good brand expansion influence to enhance the overall enterprise Advantages, such a strategy is much better than a swarm of bees.
You can also follow the development strategy of monopoly brands, shopping mall brand supermarket brands, strengthen the monopoly brand to maintain the company's profits, and use the profit generated by the monopoly channel to cultivate the counter brand of the mall. The supermarket brand insists on the strategy of agent cultivation, which is conducive to the support of agents. Agents, cultivating brands while maintaining meager profit, can not be a brand to do monopoly today, create a brand or monopoly tomorrow, and the day after tomorrow, a brand or a monopoly, such a company is no strategy, no idea, no big business.
The road to Dahuahua has a long way to go. If the enterprise does not have the foundation to make a big day, the lack of financial strength, lack of innovation, lack of marketing talents, is the fundamental bottleneck that plagues the dailyization of enterprises. The big day needs scientific planning and needs market fineness. Sub-channel segmentation requires segmentation of customers to locate and position scientific marketing, and long-term adherence to opportunities to achieve success.
We have provided custom beer kegs for Coca-Cola, Corona, Carlsberg, etc. The sizes of the Ice Buckets are 5QT, 7.5QT, 10QT and 15QT and so on. The round ice buckets are small and portable, with various types of handles and bottle openers, and simple operation.
Description of the 8QT ice bucket:
Name:8QT Ice Bucket
Spec:Φ260/Φ200×210mm
Material: galvanized iron
Note: can hold 8 beer bottles of 355ml
Fields of applications: bar, party, hotel, home, outdoor activity
1.Are you factory ?
Yes. A professional ice bucket and Tin Tray manufacture.
2.Are your products the lowest prices ?
EXW, the same quality, we are much cheaper than other suppliers.
3.Can we customized product ?
Yes, Tailor-made tooling for your own design is welcome.
4.What is the transportation ?
If small quantity, we suggest that sent by Courier, If large amount, by shipping.
5.If goods are damaged in transit, how to do ?
Products are inspected strictly before shipping, if damage, they can be replaced .
8QT Ice Bucket
8Qt Ice Bucket,Plastic Ice Bucket,Wine Plastic Ice Bucket,Ice Bucket Tin Box
True & Bright Metal Packaging Co.,Ltd.KaiPing , https://www.tnbcan.com