Competitive evaluation of the paper industry

(Assessing the Competitiveness of Printing Papers)

Introduction:
If the customer's expectations are used as the basis for evaluating the competition in the printing paper industry, then it cannot be measured simply through technical indicators. Investigate how publishers and printers' expectations for printed products work on printed film-based devices.

Evaluation of industry competition Jernstrom evaluated the definition of “customer value class”. This concept provides an analytical approach of how customer value is formed. The customer value class associates the product with what it has out of it. When customers purchase products, they are willing to consider them as a combination of qualities to help them succeed in pre-determining goals and plans. The customer's judgment of the quality of printing paper is based on the product they want to print successfully. The client's goals and plans represent the highest standards of the customer's value class. The product should have fixed characteristics and operating characteristics.

Product reliability Although this approach is very general and perhaps theoretical, it is still successfully used in the paper industry. By demonstrating product reliability on printed paper, the customer value class can be represented in the form of products with a more orientalized product reliability concept.

The concept of product reliability, Harvard professor K. B. Clark has developed a model for estimating the competitive position of certain motor vehicles, but his most basic idea is the application of competitiveness evaluation for different kinds of products. Product honesty refers to the ability of a product to meet customer expectations at various levels. In Other words, the concept of product honesty is very close to the concept of customer satisfaction.

Product honesty has both internal and external features. The honesty of external products means that customers want the products to be consistent with their own expectations and styles. This is similar to the customer's goals and plans in the concept of customer value class. Intrinsic product integrity refers to the product's desire to meet the functionality of the product used by the customer. This is similar to the status of "use results" in the customer's value class.

Functionality is also influenced by the information that the printed product carries. The Russian nature of information can be described in terms of its nature—he is both a characteristic of knowledge and a characteristic of time. Knowledge traits are defined as a range whose use of information is limited to specific individual occupational and scientific journals. The time range defined by the time characteristic uses limited time for its information, typically a daily newspaper.

Good and successful descriptions of the print quality of publishers and printers in the evaluation of the competitiveness of printing paper technology, and even the use of quality has always been defined. Printers prefer to use quantitative, well-defined scales. However, the difficulty lies in belonging to and expressing, rather than the performance to be described. We should realize that we need to take into account the publisher's wishes because it makes sense. Although their ideas are not precise or objective, they will become understood and valued when they affect sales.

These illustrate the fact that there is no absolute standard for good quality. The quality requirements determine the efficiency of both the printing line and the quality of the finished product. In other words, when a customer evaluates the quality of different types of printed paper according to their wishes, the grade from good to low and the best grade of quality are different. Part of all the requirements for quality and efficiency. Efficiency is very important. He can bring high profits to the printing factory so that they can complete the task within the delivery time. Publishers want to effectively deliver the task to a fixed target audience in order to benefit from advertising and marketing.

It is expected that Dr. Gernot Haefeker will evaluate Jernstrom's findings: Her research correctly points out a basic idea, that is, an integrated printing house where publishers expect different approaches.

The printer is relatively simple because of its detectability. But publishers and advertisers have different purposes, so the situation is very complicated. In particular, their description of the desired print honesty is verbal and individual-based, so those descriptions are diversified and formulated. . To get these digitized forms of description is equivalent to finding a digital description of Feuilletioon in the newspaper.

Dr. Hatefeker defined a two-terminal approach: a clever client whose systematic separation of goals and plans in the value class and product honesty used to make these goals, plans divided into internal and external characteristics, would bring about a The problem is that the quality of the printed matter is described in another way as a basic requirement for the near capability of the printed product. This is the printing process and the measurable performance of the prints that transfer the quality into prints.

Special situation performance The reader's demand for the information provided by the print has to include each printer or advertiser's own description of the quality of his prints, and realize that the quality of the printed matter that is usually displayed is the same as the best effect. very important.

The quality of prints can be explained by each specific, individual instance of the relevant product's expectations. Each conclusion brings another combination of print performance. The quality of printed matter can be accomplished in two ways - efficiency, quality, and Dr. Haeker explained: "Only by paying attention to the high quality of the prints can it be impossible to explore the competitiveness of the printed products. Dr. Jernstrom's paper created a correct direction guide and Tools are provided to transfer special verbal feedback to desired print performance.