Crystal Symphony - New Milestone for Beer Labels

The development of beer labels

China is a big producer of beer and a big consumer. In 2005, China has surpassed the United States as the world’s number one producer. Annual beer production reaches 25 million tons. The three major beer brands Qingdao, Yanjing and China Resources have competed in the Central Plains. The world's beer giants directly involved in this magnificent market competition. Between these giants, there are dozens of smaller beer production plants. With so many suppliers competing in the same market, the fierce competition can be imagined.

In order to attract consumers and establish a product image, beer packaging plays an important role. From the big packaging to the small cardboard boxes to a neck mark, all of them attract the attention of beer manufacturers. Various kinds of beer packaging are listed on the market, especially beer labelers. With enough effort, beer labeling has also gone through a period of development: from paper labels to aluminized paper to laser aluminized paper, and crystal labels (plastic labels) to dazzling magic crystal crystal labels (laser film labels). Here, talk about the crystal standard.

The appearance of crystal mark

In 2004, several domestic breweries successively introduced several plastic stickers. Due to the transparent nature of plastic labels, they are transparent in areas where no ink is covered, and they have unique visual effects on glass beer bottles. This kind of label has a beautiful and appropriate name: crystal mark, which indicates that the plastic label is crystal-like and transparent, which effectively enhances the intrinsic value of the product. Due to the ever-changing tastes of consumers, manufacturers of consumer goods have made every effort to do everything in their products to cater to consumers.

Detailed explanation of crystal crystal

Yimeite Technology Co., Ltd. has developed the "Science crystal crystal label." As its name implies, it combines the transparency of the crystal mark with the illusion effect of the laser material, together with the colors that people like. It brings a new visual experience. Due to its special effects under the lights, it is more attractive to use the small beer consumed in the night market, which can effectively attract consumers' attention. It presents a colorful derivative of light (known as the Symphony Crystal), which fully reflects the crystal clear visual effects of beer.

Processing features

This label uses a variety of substrates, including PET, OPP, PVC, can use full-page holography, local holography, printing a variety of ways, offset printing, silk screen, flexo, gravure can be, can be coil printing, also Can print leaflets.

Performance advantages

First of all, this kind of label crystallized crystal clear, but also in a special environment to reflect the dazzling multicolored light; Second, this unique packaging to enhance the product's grade, shape the product's differential packaging, leading The fashion field also helps shape the brand; once again, the anti-counterfeiting effect is good and it plays a role in protecting the corporate brand.

Cost-effectiveness comparison

There are two major problems facing the market today:

1. Technical issues: Since the plastic labels are self-adhesive, there is a big difference from the wet label application methods commonly used in breweries. The widespread adoption of plastic labels will take time.
2. Cost competitiveness is an important factor: Since paper labels have been used in large quantities in the past two decades, they constitute a mature industry chain. The price of each set of paper labels rarely exceeds one cent, and the price of materials is not yet high due to the high price of materials. It spreads throughout the beer industry.

Future Prospects Analysis

With the changes in consumer tastes, laser materials have been widely used in the toothpaste, tobacco, and food industries. It is an innovation to use in the label industry, but the advantages embodied in this Symphony crystal mark are beyond its reach. Many domestic large-scale beer companies are already paying attention and trying to change the product packaging. It is believed that with the increasing level of people's consumption, Symphony Crystal Mark will guide the future of the beer packaging industry, and will bring about innovation in the packaging of the wine industry.

Source: Packaging Materials and Containers