**Pathfinder Releases 2014 Annual Report Showing Over RMB 2.8 Billion Revenue**
*Date: April 17, 2015, 13:06*
A few days ago, Pathfinder released its 2014 Annual Report, revealing strong financial performance and strategic progress. As of December 31, 2014, the company's total assets reached RMB 1.677 billion, reflecting an 18.57% year-over-year increase. The company’s operating revenue for the year was RMB 1.715 billion, up 18.67% from the previous year, while net profit reached RMB 294 million, a 18.28% rise compared to 2013.
Despite a slowdown in the domestic outdoor retail market growth and increased industry competition, Pathfinder’s core business outperformed the sector average, demonstrating solid growth and operational efficiency.
During the reporting period, the company focused on organizational restructuring, product innovation, and user-centric strategies. It enhanced product development, brand promotion, and marketing efforts, while also upgrading offline channels with more immersive consumer experiences. The multi-brand strategy continued to expand, with new brands like Discovery Expedition and ACANU showing promising results. ACANU contributed RMB 17.98 million, and Discovery brought in RMB 39.8 million, both still in their early stages of development.
In addition, the company launched children’s clothing through licensing agreements, filling a gap in the children’s outdoor market. Pathfinder’s children’s wear line, operated by Parkland, began sales in the second half of 2014.
Online sales saw significant growth, reaching RMB 443 million in 2014, a 62.7% increase from the prior year, with online revenue accounting for 25.8% of total sales. Offline channel numbers grew to 1,677 stores, with the Discovery brand expanding to 54 locations. Traditional channel revenue reached approximately RMB 1.27 billion, up 9% year-on-year.
The company also made progress in its travel services and outdoor platform business, generating RMB 9.54 million in income.
For 2015, Pathfinder aims to achieve at least RMB 2.8 billion in operating revenue, a 63% increase from 2014, with multiple brands targeting over RMB 2 billion in revenue. The travel service division is expected to generate at least RMB 800 million. Net profit is projected to reach RMB 315 million, with the multi-brand segment aiming for RMB 335 million and the travel service division limiting losses to no more than RMB 20 million.
To meet these goals, Pathfinder will focus on building a comprehensive ecosystem, deepening omni-channel operations, and optimizing the supply chain. The company plans to enhance digital integration, improve customer experience, and leverage big data for better marketing insights. These initiatives are designed to support long-term growth and strengthen the brand’s position in the outdoor and lifestyle industries.
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