In 2015, the Australian music network officially rebranded its website and launched a special promotional event. The rebranding took place on April 13th, 2015, at 10:14 AM. iTrip Love, originally known as the Australian Music Network, was founded in Australia in 2010 and established its China regional headquarters in 2013. It is an O2O (Online to Offline) travel platform that offers products for overseas free travel experiences. iTrip Love focuses on solving accommodation and dining issues at international destinations, offering a wide range of fragmented products such as tickets, cruises, diving experiences, sightseeing flights, and hotel-plus-attraction packages. The mobile app, launched at the end of the previous year, has been a key driver for real-time booking and service confirmation, receiving positive feedback from users.
Recently, the Macao-based overseas destination service booking network announced that to better support its global expansion, the Australian Music Network officially changed its name to iTrip Love Free Network. In addition to its existing presence in Australia, New Zealand, Fiji, and Southeast Asia, it has now expanded its free travel services to Europe, marking a significant step in its global growth strategy.
In January of this year, iTrip Love secured a 10 million yuan A-round investment from Gobi Capital, a leading venture capital firm in China. This funding is being used to enhance current tourism destinations and explore new ones. Gobi Capital previously invested in Tuniu Tourism Network, which was listed on NASDAQ last year. With the recent funding, iTrip Love is focusing on expanding into multi-destination free-market overseas markets. Beyond the existing routes in Australia, New Zealand, Fiji, and Southeast Asia, the company is now introducing a European business line, adopting its successful fragmented product model.
The newly launched European business line includes themed tours, classic round-trip itineraries, and exclusive Louvre VIP tickets, all carefully selected based on user experience. These products have been personally recommended by iTrip Love’s employees, making them standout offerings. Among the most anticipated products is the iTrip Love private group tour, which will debut with unique theme-based experiences like a fairy-tale wedding tour inspired by Jay Chou or an immersive 007 character experience.
To celebrate its rebranding, iTrip Love launched a full-line promotional event. During the promotion, travelers can enjoy a European cycle bus tour with a driver and guide starting at just 62 Euros per day.
Currently, iTrip Love offers a wide range of services, including overseas delegations, local games, hotel bookings, self-drive options, airport transfers, European rail passes, shopping guides, visa assistance, insurance, phone cards, and portable WiFi. This year, the number of online-booking products is expected to exceed 10,000, covering tickets, cruises, diving, sightseeing flights, bungee jumping, local tour groups, dining experiences, and more. These products are available across Australia, New Zealand, Fiji, Southeast Asia, and European countries.
iTrip Love’s founder and CEO, He Jianyu, emphasized that the company's greatest strength lies in direct partnerships with local attraction providers, bypassing intermediaries. This allows iTrip Love to offer cost-effective and high-quality travel products while ensuring better service control and personalized support. With over eight years of overseas travel experience, He Jianyu has deep insights into the positioning and development of iTrip Love. He stated that the company aims to deeply explore the local characteristics of overseas destinations, providing more tailored and convenient services to users through local staff who can assist at any time.
Foshan Gruwill Hardware Products Co., Ltd. , https://www.zsgruwill.com