The so-called customization is that the furniture enterprises design and manufacture personal exclusive furniture according to the requirements of consumers on the basis of mass production. Custom furniture is “tailoredâ€, just like making clothes. The color, style and size are in line with the needs of the owner.
According to the reporter's understanding, at present, the Lhasa furniture market, there are some brands that make custom furniture, and there are some domestic and foreign chain brands. However, in the field of Tibetan furniture customization, most of them are Lhasa local Tibetan furniture manufacturers. Lhasa sells Tibetan furniture businesses, mainly in Najin Township, Niangjiao Township, and Zhidi Township, almost all of which are self-produced and sold. An old man selling Tibetan furniture in Barkhor Street revealed that before the sale of furniture in Barkhor Street was almost a “front shop and back factoryâ€. Later, with the development of tourism, the factory was slowly moved to another place. The place, leaving only the storefront here.
According to industry insiders, self-produced and sold- oriented enterprises must not only do the production of the factory , but also pay attention to the store sales. The excessive investment has always been a problem for the business. On the other hand, the advantage of self-production and sales is that it can replace some production parameters of the product at any time according to market changes to meet the needs of consumers. Lhasa Hongfa Tibetan furniture sales staff introduced: "Consumers can choose the furniture in the store. If there is demand, we will send people to the customer's home to measure the size and create the most suitable Tibetan furniture for them."
Lhasa Collector's Industry and Trade Furniture City is a company specializing in Tibetan decoration and decoration. It perfectly integrates Tibetan furniture with home decoration design and construction. The reporter learned that the company not only sells Tibetan furniture but also Tibetan decoration, forming a perfect service. “Tibetan homes that customers buy back sometimes have no match with the overall style of the home. We will adjust the decoration style according to the needs of the guests .†Xu Zong of the Tibetan Industry and Trade Furniture City explained to the reporter.
In the interview, the reporter found that most of the customers who buy furniture in Tibetan furniture stores are middle-aged people aged 40 or 50, and younger people are less. Insiders analyzed: "Tibetan furniture style is more classical , young people mostly pursue fashion, and like bright furniture with bright colors." A salesperson selling Tibetan furniture at Tianhai Furniture Market in Niang Hot Road explained that even young Tibetans now Also prefer the bright and stylish furniture, not too "cold" for Tibetan furniture.
According to the sales staff of Hongfa Tibetan Furniture Store, the customers in the store are mostly businessmen of 40 or 50 years old. They like the generosity and weight of Tibetan furniture. “Now the painted Tibetan furniture is gone in some stores, most of which are mechanically carved . But many guests will ask that the carvings are not too cumbersome, and the simpler Tibetan furniture is easier to sell.â€
Buying furniture, in addition to the requirements of style, more and more people began to pay attention to the matching of furniture colors. Young people generally prefer brighter and brighter shades, such as white, yellow, red, and blue, and most people who are older will avoid these "looking unsteady" colors, and choose darker colors, such as Black, dark red, brownish yellow, etc.
In the Tibetan furniture hand workshop of Lhasa Gamsan Road, the traditional Tibetan furniture is still preserved. According to the boss here, such a painted table is generally 200 to 300 dollars more expensive than without painting. Most of the Tibetan furniture here will be shipped to the store near the People’s Hospital of Lhasa, Beijing East Road . "Now the business is not very good compared with the past. Many people think that the color is too much and too bright." Mr. Huang, who sells traditional Tibetan furniture in a small shop on Beijing East Road.
General Manager Wang of Lhasa Lily Furniture City introduced that the color of Tibetan furniture in the store is mostly dark, among which the antique colors such as brownish yellow and bronze are the most popular. "The older people, or little experience of people will feel calm and antique color vicissitudes, in line with their aesthetic and lifestyle." A Tibetan furniture salesman, pointing to a group of brown Tibetan cabinet told Reporter, " Cabinets like this color are generally sold very well. Although the price is not cheap, they can sell at least three or four sets a month."
Nowadays, many consumers are good at integrating personal needs, matching their own house structure, and tailoring the furniture that suits them best according to the most reasonable space layout. In Lhasa, more and more people have made custom requirements for Tibetan furniture. For example, some cabinets are too high, or the cabinets are too long at home, and the manufacturers can tailor them to suit their needs. If the custom-made furniture conflicts with the overall decoration style, some merchants will also provide corresponding Tibetan decoration services.
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