Half a year ago, around an "unconfirmed" rumor, the analysis of WeChat payment online beyond Alipay was fermented on the Internet, as if the financial payment field had become a Chinese meal of Tencent's game empire overnight.
However, a series of data later showed that WeChat payment is really big for Alipay's offline impact, but there is still a big gap from Alipay's leading share. More importantly, this gap has not basically narrowed in 2017.
According to data released by iResearch, the market size of China's third-party mobile payment transaction in the first quarter of 2017 reached 22.7 trillion yuan, a year-on-year increase of 113.4%. The share of Alipay increased by 2.2% year-on-year, and has reached 54%. On the other hand, Tencent’s Tenpay has increased by 1.7% to 40%.
According to the data released by Analysys think tank in the first quarter of 2017, the quarterly monitoring report of China's third-party payment mobile payment market shows that in the first quarter of 2017, the transaction volume of China's third-party mobile payment market reached 1,889.1 billion, of which Alipay accounted for 53.7%. Tenpay is 39.51% and Alipay is 14% ahead.
Since the fourth quarter of last year, iResearch has started to count the scale of economically profitable transactions. In the latest report, 2017Q1, China’s third-party mobile payment transactions amounted to 22.7 trillion yuan, of which economic benefits The transaction size was 16.8 trillion yuan, Alipay's market share accounted for the largest proportion, reaching 64.2%, followed by Tenpay, accounting for 27.8%.
The above data shows the same fact. In the mobile payment market, Alipay and WeChat payment occupy a duopoly position, basically controlling more than 90% of the market share. Alipay achieved faster growth than WeChat payment in the traditional first quarter of the business season.
We can foresee that in the next six months, the competition between Alipay and WeChat payment in the field of mobile payment will intensify. In just two months, Hangzhou, Wuhan, Tianjin, and Fuzhou have joined the ranks of “cash-free cities†advocated by Ant Financial. In the context of the first-tier cities and basic solidification, the competition in second-tier cities is particularly critical.
In fact, the increasingly sinking market was previously the strongest area for WeChat payment. If Alipay can have greater penetration and opening rate in second- and third-tier cities, then it will go deep into the county and township markets, Alipay's market. The share will be further improved. In the fast-growing mobile payment market, Alipay is expected to eventually have more than 50% stability.
According to the statistics of the People's Bank of China, in the first quarter of 2017 alone, the Chinese banking financial institutions handled 9.304 billion mobile payment services, amounting to 60.65 trillion yuan, an increase of 65.71% and 16.35% respectively. This market is big enough and has enough development prospects, even if it has 5% market space, it is already very attractive.
In the entire mobile payment market, there are more players who will not sit back and ignore. Nowadays, including UnionPay, major banks, JD.com, Suning and other Internet companies have begun to exert their efforts in the field of mobile payment. The impact of the newly-launched network association on the entire mobile payment market also requires follow-up attention.
In 2016Q1, the market share of third-party mobile payment transactions, Alipay accounted for 51.8%, Tenpay accounted for 38.3%, Lakara accounted for 1.4%, linkage advantage accounted for 1.3%, and successive payments accounted for 1.3%. Compared with 1.2%, fast money accounted for 0.9%, Epro pays 0.9%, Jingdong wallet accounts for 0.9%, wing payment accounts for 0.4%, Baidu wallet accounts for 0.4%, and Yifubao accounts for 0.3%. A year later, both Alipay and TenPay achieved growth, and in fact more compressed space for other mobile payment companies.
On May 27th, China UnionPay and more than 40 commercial banks jointly announced in Beijing that they will officially launch the UnionPay cloud flash payment QR code product, and the cardholders can realize the UnionPay cloud flash payment code payment through the bank APP. In addition, the Internet consumption scene represented by Jingdong, Meituan and Volkswagen comments has also been pulled into the “friend circle†by UnionPay, and hundreds of millions of active users can scan the UnionPay QR code through their App. Since then, June 2nd has become the "62 festival" of UnionPay.
As China Mobile's financial business layout, Li Zhenghui, general manager of China Mobile E-Commerce Co., Ltd. revealed that the strategic layout of this year's package payment mainly focuses on the package payment ecosystem, with users as the core, linking payment, communication, internet and finance. Create an ecosystem of red packets, and NFC, and SIM shields and communications finance. In recent years, China Mobile's key development and package payment layout and development have invested huge human and financial resources to develop and package payment markets, including the cumulative release of more than 29 versions of the package payment, innovative face-to-face payment, and flash payment, high-risk face In recognition and other functions, the cumulative number of active users reached 101 million; and the package payment e-vouchers achieved a scale of 10 billion, and 10 million users and tens of thousands of high-quality merchants were gathered for the package payment business.
The domestic giant has become a solid battlefield, and the expansion of the foreign mobile payment market has become the key to the next step. In the expansion of foreign markets, Alipay and China UnionPay are now at the forefront. Bank of China has already spread all over the world and has the cooperation advantage of card organization. It is a pathfinder for Chinese standards to go global. Alipay's international expansion is not overwhelming. Ant Financial has developed local e-wallets and more than 200 million overseas users with partners in India, Thailand, South Korea, the Philippines and Indonesia. "India Alipay" Paytm has become a giant, the acquisition of MoneyGram's global exchange, the listing of a country in Europe, the first to provide cashless travel services in South Africa,
We have reason to believe that who can make the vast number of developing countries in Asia, Africa and Latin America take the lead in using their own mobile payment applications, who will be the big winner in the future, and who should be able to let Western locals in developed countries use their own mobile For payment applications, who will be the big winner of the future world Internet.
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