Warming up with real estate
According to the latest statistics from the National Statistics Department, from January to August, the sales area of ​​commercial housing was 70.842 million square meters, up 23.4% year-on-year. The growth rate was 2.4 percentage points lower than that in January-July, and the sales of commercial housing was 45.724 billion yuan, up 34.4%. Analysts believe that although the growth rate has slowed down, overall, the recovery of real estate has become an indisputable fact.
As a downstream industry in the real estate industry, experts at the beginning of the year predicted that the home furnishing industry in 2013 will warm up with real estate, while Che Jianxin, chairman of the industry leader Red Star Macalline, predicted that the overall growth of the industry this year is expected to exceed 10%. . From the latest national building materials and household prosperity index BHI, the trend of the market is clear. The national building materials and household prosperity index (BHI) in August was 115.91, up 3.86 month on month and up 1.91 year on year. The sales of building materials and households above designated size in China reached 114.6 billion yuan in August, up 2.40% from the previous month and up 1.13% from the same period of last year. The cumulative sales in January-August were 746.1 billion yuan.
Qin Zhanxue, executive vice president of China Building Materials Circulation Association, said that BHI continued to climb after the previous month's go-ahead. All sub-indices except the purchasing power index increased from last month, and the market warmed up. Although it is more expensive to buy, it still shows the warmth of real estate just after release. This is the first year that BHI has risen year-on-year. He said, "BHI reflects the market sentiment index. In theory, the index will rise in September and October."
Size store
"Ice and Fire Two Heavens"
With the overall recovery of the industry, integration and shuffling are still the main theme of the 2013 home store industry. Some small and medium-sized stores that lack market competitiveness and mismanagement are getting smaller and smaller, and are gradually withdrawing from the market. Large-scale stores are expanding and their market share is gradually increasing.
Some people believe that with the improvement of the concentration of the household circulation industry and the evolution of consumer demand, the industry will no longer be a good situation, and the large-scale home building materials stores with better products, better experience and better service can better adapt to consumers. One-stop shopping needs. Previously, a survey of relevant media showed that 69.1% of consumers would choose a hypermarket when they purchased furniture and building materials.
Taking this "11" promotion as an example, Wang Wei, vice president of Hongxing Meikailong and general manager of Beijing-Shanghai & Southwest Region, revealed that the total sales of merchants in Beijing's five major shopping malls exceeded 300 million yuan, compared with the same period last year. Total sales increased by 28% overall. In the same market in Beijing, some small and medium-sized home stores reflect that sales growth is not obvious, and even can only be considered equivalent to the usual weekend.
Mr. Jiang Dehui, executive chairman and secretary general of the Guangdong Furniture Chamber of Commerce, said that one of the characteristics of the future home furnishing industry must be branding. Whether it is from the market or from the industry itself, the branding of the home furnishing industry has arrived, and this brand has arrived. The promotion will promote the industry to a relatively concentrated development.
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