In Wuliang Village, Xipu Town, Ji County, there is a private museum called Dazhentang.
As soon as you enter the door, the first thing you can see is the various ancient stone carvings piled on the ground: stone lions, stone gates, stone pillars, stone carving water tanks, etc. These stone carvings have long grown moss because of their age.
Around the open space is a warehouse building with dense old furniture and a two-story platform in the air: the upper level is hundreds of beds of different styles, and the lower level is ancient tables, chairs, cabinets, wood carved windows. ......
Yue Zhaogui, 48, is the head of the museum.
Yue Zhaogui, who came out of Pengzhou countryside, spent 30 years collecting more than 200,000 pieces of antique furniture, including rare treasures. How did he do it? What advantages does Chengdu Dazhentang Art Co., Ltd. founded by him have compared with his peers? What differentiated services are offered?
Use photos for ancient furniture
In the early 1980s, Yue Zhaogui, who graduated from junior high school, bought a seagull 120 camera and several photography books for self-study. He often used his camera to solicit business in the streets of Pengzhou.
But in those days, there were not many people who were really willing to pay for photography. Once, after Yue Zhaogui took a picture of a villager, the other party took out some tables and chairs with some years old and gave it to him as a photo.
"They think that the old furniture that is broken and wants to be thrown away at home is worth a few dollars, and simply make a deal with me." Yue Zhaogui said that he had made a fate with the ancient furniture.
Collect thousands of ancient beds
Let Yue Zhaogui's determination to join the antiques industry is his collection of the first ancient bed - the bed column is carved with patterns and beasts, surrounded by panes, and there is a small stool for rest on the bed pedal.
Yue Zhaogui was taking pictures of the owner of this ancient bed. The other party called the bed its ancestral biography, which is said to have been produced for three years. After some struggles, Yue Zhaogui "heart" spent 100 yuan to buy this carved bed, which was absolutely high price at that time.
Since then, Yue Zhaogui’s hobby of buying ancient beds has been out of control. “There are more than 1,000 ancient beds in my collection, which are stacked in warehouses of tens of thousands of square meters. The average collectors usually have 1-2 pieces, and more than 100 pieces are collected.†Yue Zhaogui said.
Ancient furniture collection value
Why concentrate on collecting antique furniture? Yue Zhaogui introduced that at the time, the collection of such items was low and the output was large. However, since the wars, turmoil and great changes in modern China, there have been fewer and more complete works of wood carvings. Although these ancient beds that condense the wisdom and art of the ancients have a high historical and cultural value, there are not many collectors who attach great importance to them because of their high volume or customs.
"They are either artificially damaged, or scattered in large numbers, and whenever they encounter demolition or moving, the owner will probably throw away or sell these things that look cumbersome and old." Yue Zhaogui said, through several times. The experience of buying low and selling high, he deeply realized the great value and potential of ancient furniture, and began to consciously collect.
The largest scale of ancient furniture in the country
With the development of his career, in 1996, he opened his first antique furniture sales pavilion in Pengzhou and named it “Da Zhen Tangâ€. “The meaning of 'big' is huge, the scale is grand, Dacheng; 'Zhen' is rare and precious, 'Dazhentang' means that there are a lot of rare treasures here.†Yue Zhaogui explained that in 2006, he registered in Chengdu. Zhentang Art Co., Ltd. currently has 260,000 pieces of antique furniture. From the national level, ancient furniture has the largest scale.
Today, the company has integrated operations, purchasing agency sales, film and television props leasing, etc., storage base more than 10,000 square meters, business projects in addition to ancient furniture, wood carving doors and windows, stone carving stone cylinders, as well as ceramics, jade, bronze, calligraphy and painting Ancient books and miscellaneous pieces of antiques.
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