Real estate can promote the consumption of cabinets to a certain extent, especially under the current trend of hardcover houses, the development of the cabinet industry is even more worth looking forward to. However, the market conditions will not always be smooth, and the cabinet enterprises themselves must accelerate the integration and upgrade, in order to steadily cross the "threshold" and move on to the next journey.
Industry insiders are optimistic about the development of the second half
According to relevant statistics, in the first half of 2013, the number of transactions in Beijing's first-hand housing (after removing the affordable housing) was about 44,969, up 28.3% from the first half of last year. The second-hand residential transaction volume was 95,244, up 70.6% from the same period of last year. The policy of panic buying before the last bus has become the biggest driving force for the surge in second-hand housing transactions in the first half of this year.
The booming real estate market has also driven the development of the downstream cabinet industry. It is understood that many cabinet companies achieved their expected sales in the first half of the year, even though the second quarter performance declined compared with the first quarter. It is also due to the influence of the off-season of home improvement, many cabinet companies are still full of confidence in the market in the second half of the year.
The person in charge of a cabinet company said, “The market competition is very fierce now. In the current form, the overall market for the cabinet market in the second half of this year is still good, because March, April or even May have a better momentum than in previous years. I personally think that the market will pick up in mid-August and will continue to heat up until the end of September."
Observers also believe that the cabinet industry will still have better development prospects in the second half of this year, taking into account the impact of the comprehensive factors such as the sales season in the second half of the year, and the recovery of the real estate market.
Opportunities and challenges coexist
The industry has a good expectation for the second half of the year, but also based on some increasingly clear trends, but due to fierce competition in the industry, cabinet companies want to successfully assign their own cakes or face many challenges.
For example, according to a survey, the appearance of hardcover houses in the real estate market has greatly reduced the energy consumption of the owners, and more and more consumers choose to purchase hardcover houses. With the opening of the real estate hardcover housing project in the second half of this year, Vanke, China Merchants, China Shipping and many other well-known real estate companies have thrown high-quality hardcover housing projects to compete for the housing market. Cabinet companies should take the tendency to seize the hardcover room, strengthen communication with upstream properties, and promote their cabinet brands to the next level.
However, today's cabinet industry is stronger and the weaker is weaker. The accelerated integration of the industry can not only achieve the development opportunities of cabinet companies, but also become a threshold for the past. Cabinet companies should also pay attention to highlighting features, repositioning, and grasping market segments in the competition.
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