Alipay WeChat wins over UnionPay POS facing a fatal crisis!

Now the encounter with the offline payment has been in full swing. Since 2014, Alipay has launched offline marketing activities, with a maximum subsidy of 20 yuan per order. After the previous year's offline POS discount, it has once again entered the offline acquiring business. After the event Alipay denied that it was rushing to the UnionPay business, and UnionPay released the wind: I hope that Alipay will fight every day.

In February 2015, WeChat Pay announced that it will be “WeChat Pay Day” every Tuesday. Every Tuesday, users can use WeChat Pay to enjoy a discount of 10 yuan for multiple merchants. I don't know if this is a response to UnionPay's shouting. It's just that this time Wechat even said that if we deny the competition, we wouldn't bother to talk about it.

Alipay and WeChat have announced that they have reached a cooperation with Carrefour. Stores in cities such as Beijing and Shanghai can use their wallets for payment, as well as discounts and red envelopes. Then, China Resources Vanguard announced that its Super Brand has been fully paid to Alipay Wallet.

The encounter with this offline payment has already started. The attacking party is a ringing horse, and the defending party is the UnionPay giant. In the end, will it be your gun and arrow, or is my tower strong?

The first trump card of UnionPay is his card reader: Before the terminal of Alipay and WeChat was laid, the card reader printed with the UnionPay standard was almost the only card reader that can be seen in China, and these huge number of card readers were also paid offline. The only entrance. As the manager of this portal, UnionPay has the right not to accept any cards that he believes are not eligible (for many reasons, security reasons). This means that even if it is VISA, if you want to issue a card in China, you must cooperate with UnionPay to issue a card with the UnionPay logo. Otherwise, you will not find a terminal that can be accepted. As for Alipay, it is just a few supermarkets. The world is very big. You should go out and have a look.

The second trump card of UnionPay is his control over the bank card: UnionPay holds the most complete bank card receipt channel in China. Shortly after Alipay launched the offline POS, UnionPay has urgently called a third-party payment institution to request “cross Corporate transactions must not bypass UnionPay. In 2014, UnionPay also issued a ban on third-party institutions that use UnionPay channels directly connected to banks. This is all because of its strong channel capability, UnionPay has implemented high-intensity management of its third-party payment companies.

The third trump card of UnionPay is the bank card: Whose card, whose brand, and who transferred. The relevant person of UnionPay disclosed such information for the cancellation of the double-label card. The card is actually not within the control of UnionPay. However, if it is to be accepted on UnionPay's card reader, the bank card must also follow the rules of UnionPay.

Alipay wallet and WeChat wallet, although they are not bank cards, but the process of scanning the QR code of the mobile phone through the card reader also realizes the authenticity of the electronic wallet to verify the user, and can also complete the deduction process from the card reader. The back is the card reader. All the roads have already been killed at home, and UnionPay still pinned its hopes on the former shade. On the other hand, Alipay, the focus is on the entire industry chain. With this in mind, UnionPay has already folded the first move.