If the entrepreneur chooses the track, more will start from personal experience and feelings, then when the capital pays attention to a track, it will pay more attention to market opportunities and customer groups. Early childhood education is one of the most important tracks in the field of education. Whether it is an online platform or an offline institution, in recent years, various entrepreneurial projects have emerged, attracting the attention of the capital market.
Focus on parent groups
The parents of children between the ages of 0 and 14 are a consumer group with strong ability to pay. The education investment for children is one of the main expenses of this group. Therefore, as the demand for commodities and consumption continues to escalate, there will be more opportunities for the education market for children aged 0-14. On this basis, there are four reasons why capital is more inclined to teach early childhood education:
First, the group base is large . With the liberalization of the two-child policy, there are nearly 14 million newborns in China every year, and the group base of infants and young children is constantly expanding.
Second, parents are willing to pay . The competition in modern society is becoming more and more fierce. Parents are paying more and more attention to the education of their children. For high-quality educational products, parents of infants and young children have a strong willingness to pay.
Third, an upgrade to the demand for products and services. The parents of the new generation of infants and young children are mainly after 80 and 90. They generally have received good education, the family economic level has been greatly improved, and they have an international vision. The concept of consumption and the educational philosophy for children have changed a lot. This group's demand for new products and services is inevitable, which provides many opportunities for early childhood early childhood education products.
Fourth, the domestic K12 market is relatively mature and the competition is fierce . Entrepreneurial projects are difficult to break through. Therefore, compared with the K12 stage, it will be more inclined to teach early childhood education.
In the early childhood education early childhood education, which areas of capital are more inclined?
In general, there are four main types of educational institutions that are more solid and stable, and have excellent teams:
The first category: trusteeship, trusteeship. Most of the parents of infants and young children are between the ages of 25 and 35. They are in a rising career, busy with work, and do not have enough time to bring their children. Therefore, the trusteeship is a rigid demand.
The second category: the local offline early education institution. At present, the early influence brands with greater influence in China are mature early education systems directly introduced abroad, such as Mei Jim and Jin Bao, but they are subject to factors such as the speed of renewal of foreign brands and the time cost of localization. The problem of slow product iteration speed can not really meet the needs of domestic infant parents. Therefore, the market has a strong desire for local early education brands with strong research and development iteration capabilities.
The third category: private kindergartens. On the one hand, China's population base is too large, public kindergarten education resources are scarce, and at the same time, affected by the policy, the previous private kindergartens are developing at a slower pace, far from meeting market demand. On the other hand, more and more parents realize that early education has a very important influence on the development of children's character, habits and ways of thinking, as well as the establishment of world outlook and outlook on life. Therefore, truly excellent kindergartens have great Market gap. As the policy liberalizes the capital market, it will promote the rapid expansion of high-quality private kindergarten brands and provide quality services to more families.
The fourth category: special education. The specialty training not only enables the child to have a positive hobby and skill, but also enhances the child's competitiveness when choosing a school, especially when the foreign school enrollment will pay more attention to the child's specialty ability. For example, when Ivy League colleges select students, a large percentage of the scores come from the evaluation of their athletic ability. Therefore, more and more parents will be more willing and more purposeful to let their children receive special education. In addition, international schools also need to combine such educational products with their original education system. No matter in the C or B end, special education has a large market space.
The trillion-dollar market is still in its early stages
How big is the market size of early childhood education? What is the current market situation?
There are 14 million newborns in China every year. At present, the average time for early childhood education institutions is between 100 and 200 yuan. In the first and second tier cities, an average family invests more than 10,000 yuan per year. Although the scale of this market has not been specifically estimated, I believe that early childhood education should be a trillion-level market with sufficient imagination.
In general, the early childhood education early childhood field is still an early market. From the perspective of geographical distribution, competition in first-tier cities will be fierce, but market space is still there. Market demand in third- and fourth-tier cities is mature, and high-quality brands are scarcer and there may be more opportunities.
What changes have occurred in the early childhood education market in recent years? What is the biggest highlight?
First of all, both the national policy and the kindergarten operators themselves began to welcome capital in a more open state .
Secondly, although there are still test-taking needs , in recent years such demand is weakening, and the educational concepts of parents and institutions have undergone great changes and progress, and the result-oriented has become more concerned about education itself.
Third, more and more capital is beginning to pay attention to the early childhood education market. In the next few years, more capital will come into play and competition will become more and more fierce, which will also promote the market to develop faster.
Building brand barriers through products and services
For an offline early education project to be successful, what key points must be paid attention to in the operation?
The offline education chain itself is a good business model with cash flow. On this basis, if we can more actively use the power of capital, I believe that it will greatly help the rapid expansion of the heavy asset model.
In addition, in the process of expansion, the standardization of products and services is a challenge that all offline chain brands will face, and educational institutions are no exception.
Finally, the development and iteration of the curriculum is a core element of an early childhood education institution that can gain a foothold in the market. Therefore, the construction of the research and development team is an issue that such institutions cannot avoid and must pay attention to.
In what aspects does an investor judge a project for an early childhood preschool track?
First, market demand is the starting point for judging the track, and customer demand determines the trend of the industry.
Second, whether the product is distinctive enough and whether it is strong enough among similar competitors will determine whether an entrepreneurial project can survive in the early stage and gain market recognition.
Third, the target group's willingness to spend, ability to pay, and cost of obtaining customers will determine the profitability of a project.
Fourth, once the product is put into the market, it is inevitable that the plagiarists cannot be avoided, and the early childhood education does not have a result index that can objectively measure the teaching effect. Therefore, whether the team pays enough attention to the brand and service capabilities , whether it can rely on the brand to establish a high enough moat will determine the future development space of the company.
All in all, education is a field of great responsibility and significant entrepreneurship. If you want to do long-term business, you should not be too impatient. I hope that early childhood education entrepreneurs will be able to withstand temperament and polish their products more carefully. I believe that high-quality products will be favored by capital and eventually win the market.
Source: Network
Door Drapes,Bedroom Door Curtains,Macrame Door Curtain,Macrame Cotton Door Curtain
Shandong Guyi Crafts Co.,Ltd , https://www.sddoorcurtains.com