Guide: The beer growth has been maintained for 20 years. This year is a real encounter. The beer industry is optimistic or not, and it also affects the balance line of the wine filling machine.
The increase in wine packaging has been maintained for 20 years, and this year is a real encounter. The beer industry is optimistic or not, and it also affects the balance line of the wine filling machine.
Tsingtao Brewery achieved operating income of 16.067 billion yuan in the first half of the year, down 5.26% year-on-year; net profit was 1.199 billion yuan, down 14.66% year-on-year. In the first half of the year, Yanjing Beer achieved operating income of 7.038 billion yuan, down 9.28% year-on-year; net profit was 598 million yuan, up 2.83% year-on-year. Snow Run Beer's parent company China Resources Enterprise said that in the first half of the year, due to the macroeconomic environment and adverse weather, the overall capacity of the beer market declined, with sales of 6.249 million liters, down 0.8% year-on-year.
The continued aging of our population, the downturn in the overall economic situation in the past two years, and the strictness of the state's punishment for drunk driving have restricted beer consumption to some extent. In fact, in addition to the beer industry, the entire FMCG market is basically such a trend, and instant noodles, small foods, and carbonated beverages are also experiencing a decline. In addition to the impact of the big environment, there is also a very important reason for the large and fast development model of beer companies, and the product strategy of consistent taste, it is difficult to adapt to new market demands. Lack of innovation leads to more common products and fewer personalized products.
In addition to controlling costs to increase profit margins, ensuring the quality of excellence is the guarantee for companies to go further, while also introducing new flavors and new products to meet market demand.
The demand for new products, the increase in the number of new types of filling machines, and the new requirements for packaging machines, both in the way of packaging and in the specifications of packaging have given new to the packaging machine industry in China. Proposition.
Technological breakthroughs and innovations have become an urgent problem in China's packaging machine industry. Which filling machine manufacturers can achieve technological breakthroughs, then it will occupy a dominant position in this large market. All aspects of industrial development are closely related, and its development is inextricably linked with all walks of life in the upstream and downstream. With the intensification of market competition, the brand strength station and the consumer's consumption upgrade demand all require matching and co-progression of related industries including the packaging machine industry.
The packaging market has diversified requirements for various types of packaging machine equipment applications, and requires the development of the entire packaging machine industry to be more dynamic and flexible.
Features:
1. Rotary wine filling machine adopts corrosion-resistant stainless steel, which has strong anti-oxidation ability, convenient cleaning and meets GMP sanitary standards. It can guarantee non-polluting filling for food, daily chemical and medicine.
2. Ultrasonic liquid level control system and frequency conversion adjustment system are adopted to effectively control the liquid level in the cylinder to make the filling process smooth and accurate, and the conveying process is carried out in an orderly manner. The whole machine operation can be automated and easy to operate.
No bottle filling effect, automatic detection system can detect whether there is bottle in the conveyor belt and realize automatic start or stop, avoiding the loss of filling materials without bottle filling.
3. The rotary type wine filling machine can design the filling procedure according to the category of the bottle and the material liquid, and adjust the distance between the valve mouth and the material in real time according to different conditions, which can realize the filling effect of the valve mouth in or out of the liquid material, effectively avoiding The phenomenon of liquid foaming.
By planning the linkage filling machine and wine packaging in the mass media era, the planning of the planning, the medium of the media, the planner can focus on the content without worrying about communication.
Today's marketers are more likely to spend more time on creative than past marketers, as more and more companies are starting to market content. However, this does not mean that everyone pays more attention to planning. With the increasing difficulty of communication, “planning for communication†has gradually replaced “brand-oriented planningâ€. Communication is originally for the brand, it should not be the purpose itself, the brand is the purpose.
Companies can't simply locate customers from their own wishes. If you abandon your own genetic and resource endowments, it is actually an irrational behavior to simply locate from the desire of "which market is big" and "who customers have money."
When Wal-Mart was founded, the Kmart supermarket was in a big city. If Wal-Mart positioned itself to compete for consumers in big cities, it is estimated that it could not develop at all. However, Wal-Mart chose consumers in small towns at the time of its initial creation. This avoids the competition with Kmart and is also in line with its own resource endowment.
If you want to do it, it doesn't mean you can do it, and it doesn't mean you are good at it. Branding is ultimately to achieve sales, so marketers must have a very clear understanding of the needs of customers, which is the core of the core. The idea is not to believe in horses. It is more like flying a kite. The radius of the kite flying freely is the length of the line. So what is the line? It is the brand genes, customer positioning, customer needs and core value points mentioned above.
The increase in wine packaging has been maintained for 20 years, and this year is a real encounter. The beer industry is optimistic or not, and it also affects the balance line of the wine filling machine.
Tsingtao Brewery achieved operating income of 16.067 billion yuan in the first half of the year, down 5.26% year-on-year; net profit was 1.199 billion yuan, down 14.66% year-on-year. In the first half of the year, Yanjing Beer achieved operating income of 7.038 billion yuan, down 9.28% year-on-year; net profit was 598 million yuan, up 2.83% year-on-year. Snow Run Beer's parent company China Resources Enterprise said that in the first half of the year, due to the macroeconomic environment and adverse weather, the overall capacity of the beer market declined, with sales of 6.249 million liters, down 0.8% year-on-year.
The continued aging of our population, the downturn in the overall economic situation in the past two years, and the strictness of the state's punishment for drunk driving have restricted beer consumption to some extent. In fact, in addition to the beer industry, the entire FMCG market is basically such a trend, and instant noodles, small foods, and carbonated beverages are also experiencing a decline. In addition to the impact of the big environment, there is also a very important reason for the large and fast development model of beer companies, and the product strategy of consistent taste, it is difficult to adapt to new market demands. Lack of innovation leads to more common products and fewer personalized products.
In addition to controlling costs to increase profit margins, ensuring the quality of excellence is the guarantee for companies to go further, while also introducing new flavors and new products to meet market demand.
The demand for new products, the increase in the number of new types of filling machines, and the new requirements for packaging machines, both in the way of packaging and in the specifications of packaging have given new to the packaging machine industry in China. Proposition.
Technological breakthroughs and innovations have become an urgent problem in China's packaging machine industry. Which filling machine manufacturers can achieve technological breakthroughs, then it will occupy a dominant position in this large market. All aspects of industrial development are closely related, and its development is inextricably linked with all walks of life in the upstream and downstream. With the intensification of market competition, the brand strength station and the consumer's consumption upgrade demand all require matching and co-progression of related industries including the packaging machine industry.
The packaging market has diversified requirements for various types of packaging machine equipment applications, and requires the development of the entire packaging machine industry to be more dynamic and flexible.
Features:
1. Rotary wine filling machine adopts corrosion-resistant stainless steel, which has strong anti-oxidation ability, convenient cleaning and meets GMP sanitary standards. It can guarantee non-polluting filling for food, daily chemical and medicine.
2. Ultrasonic liquid level control system and frequency conversion adjustment system are adopted to effectively control the liquid level in the cylinder to make the filling process smooth and accurate, and the conveying process is carried out in an orderly manner. The whole machine operation can be automated and easy to operate.
No bottle filling effect, automatic detection system can detect whether there is bottle in the conveyor belt and realize automatic start or stop, avoiding the loss of filling materials without bottle filling.
3. The rotary type wine filling machine can design the filling procedure according to the category of the bottle and the material liquid, and adjust the distance between the valve mouth and the material in real time according to different conditions, which can realize the filling effect of the valve mouth in or out of the liquid material, effectively avoiding The phenomenon of liquid foaming.
By planning the linkage filling machine and wine packaging in the mass media era, the planning of the planning, the medium of the media, the planner can focus on the content without worrying about communication.
Today's marketers are more likely to spend more time on creative than past marketers, as more and more companies are starting to market content. However, this does not mean that everyone pays more attention to planning. With the increasing difficulty of communication, “planning for communication†has gradually replaced “brand-oriented planningâ€. Communication is originally for the brand, it should not be the purpose itself, the brand is the purpose.
Companies can't simply locate customers from their own wishes. If you abandon your own genetic and resource endowments, it is actually an irrational behavior to simply locate from the desire of "which market is big" and "who customers have money."
When Wal-Mart was founded, the Kmart supermarket was in a big city. If Wal-Mart positioned itself to compete for consumers in big cities, it is estimated that it could not develop at all. However, Wal-Mart chose consumers in small towns at the time of its initial creation. This avoids the competition with Kmart and is also in line with its own resource endowment.
If you want to do it, it doesn't mean you can do it, and it doesn't mean you are good at it. Branding is ultimately to achieve sales, so marketers must have a very clear understanding of the needs of customers, which is the core of the core. The idea is not to believe in horses. It is more like flying a kite. The radius of the kite flying freely is the length of the line. So what is the line? It is the brand genes, customer positioning, customer needs and core value points mentioned above.
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