On February 11th, the home industry is currently in the earthquake-level acquisition case. Red Star Macalline wholly acquired the leading JSWB. The acquisition is also seen as the largest integration in the domestic home industry. Red Star Macalline said that it will operate in the "double brand" way in the future.
After the completion of the acquisition, Red Star Macalline will continue to retain the “Jishuang Weibang†brand, give full play to the role of the original management staff, and effectively use its accumulated brand influence and market reputation to promote the “double brand†strategy and further expand market share.
To discuss the leading brands in the domestic household circulation industry, Red Star Macalline is doing its part. Since its founding in 1986, Red Star Macalline has opened 130 stores in 90 cities across the country. In the 28 years since the establishment of the company, the first to be a chain of brands, the first to do entrusted management stores, the first self-built shopping malls, created the world's largest single home shopping mall. The JSWB, which is the target of the acquisition, is also the third most powerful industry. Its “furniture village†model and high-end brands are praised by the industry.
This integration is very beneficial to both companies. Red Star Macalline developed through acquisition, the cost is far lower than its own new store, and the status of JSWB in the Pearl River Delta can also complement the advantages of Red Star Macalline. At the same time, the dual-brand operation is conducive to complementing the entire home market with each other, providing comprehensive coverage for mid- to high-end audiences and better providing professional services to users.
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