At present, China's cabinet industry is still in the stage of rapid development, and the development momentum is strong. On this basis, China's cabinet companies should look beyond the long-term, to the European and American cabinet enterprises, to meet themselves with higher standards, so that enterprises can win longer life and broader business opportunities.
Since the early 1990s, European and American companies have made great strides in the Chinese cabinet market, sweeping the almost blank Chinese market. This move not only occupies an unbreakable position in the Chinese market, but also severely restricts the development of Chinese cabinet companies through the suppression of Chinese cabinet companies for a long time.
In this regard, Chinese cabinet companies must make new changes, but they can't play price wars with strong European and American companies. We must know that people's brands have a long history and have a good call, and the Chinese cabinet industry has also produced such cabinets. Brand enterprises, but because most of the cabinet brands still have weak foundations, lack of foundation and other weaknesses, so in the eyes of the Chinese people can not match the foreign goods. If you also use the price war to compete for consumers, this is not to tell consumers that my cabinet products are low-priced goods, even if the quality of this product is really good, it can not be distinguished in the eyes of consumers. In fact, the truth is no longer obvious. We think about going to a store to buy a laptop. For a product with a very low price for that type of notebook, would you think that its quality can be compared with those with higher prices?
Therefore, the price war is equal to a suicidal stupid behavior. Our Chinese cabinet companies should tell the Chinese people and tell the world's consumers that our cabinet products are definitely not those that spread the goods, but that they are truly of high quality and have A variety of advanced features of the product. Only by starting with the novelty of the product and the changes in the product, can we truly form a large cabinet enterprise of Chinese-style apples.
This kind of new map change can not only be limited to the product design, the technical side of the product, but also must be more targeted at consumers, to see what kind of functions consumers need in these cabinet products. We should design such products according to the needs of consumers. Sometimes, an idea does not require you to think about yourself. Can you get a lot of ideas from consumers?
Source: China Cabinet Network
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