Security control: divide your own green products by style
[Reporter]: Hello, Mr. Chen, thank you very much for accepting our interview. What new products did Elyss bring to us at this exhibition?
[Chen Ruixin]: At this exhibition, we brought a series of luxurious classic solid wood and white light that caters to the fashion trend. Our brands are mainly divided by style, unlike traditional storefronts by material.
Xianghe Furniture City official website recommended search reading: Yi Lishi wardrobe environmental protection wardrobe Xianghe furniture
The so-called division by style is actually divided according to the level of consumers. The luxury classic series is a high-end custom, positioning successful person, able to show identity and status; Bai Liangguang series is suitable for white-collar workers, executives, fashionistas, etc., it is most focused on personality; the pastoral fresh series is more suitable for most normal consumer. Customized wardrobes have an advantage in terms of practicality, which will meet the needs of consumers.
[Reporter]: Since the incident of Anxin's poisonous floor, consumers are very sensitive to product safety. Elysian divides products according to style. Does it intentionally avoid material problems?
Yi Ruishi wardrobe brand director Chen Ruixin
[Chen Ruixin]: For example, Wang Laoji, for example, is located in the heat, but does not mean that its material is different from other medicines. It is still a herbal tea. As far as our company itself is concerned, all the materials we use, including frosted boards, composite boards, solid wood products, etc., have been pursuing quality products. We have to do our own green products, and environmental problems are definitely not there.
[Reporter]: The dynasty appealed to some of the products of the Peacock King in the past Guangdong Furniture Fair to have plagiarism suspects. What is the enterprise's original product problem?
[Chen Ruixin]: We have always supported the original. Recently, the Dynasty Group represented the Italian brand TRECI, which was copied at the exhibition. We make this brand, I hope that domestic consumers can feel the real Italian products, because since the Da Vinci incident, the trust of the entire furniture industry has plummeted.
As the dynasty group, as the leading company in the entire home furnishing industry, we have the responsibility and obligation to introduce such products. We support originality. We hope to introduce imported high-quality products for Chinese consumers.
In the face of infringement: this is the necessary stage of the home industry
[Reporter]: We have learned that the previous infringement incident is very time consuming and costly in the legal proceedings. After the matter is resolved, this product may be out of breath. In the face of repeated violations of infringement, how do you feel about this, what do you think is necessary to stop the infringement?
[Chen Ruixin]: Speaking of this, this time I really want to thank the government and relevant industry units for their strong support. This matter has received the attention of the whole industry. The Italian side is also full of confidence in us. I believe we can handle this properly. thing.
The infringement was very embarrassing. Italy gave the agent of Greater China to us. We are very sorry about this. Thank you in the Dynasty Group and the Italian Group.
In this industry, we hope that the government and relevant units must promote the righteousness. In my opinion, this situation in the home industry is the inevitable stage of development. After this transition period, with the continuous transformation and the birth of original products, I I feel that this industry is getting better and better.
[Reporter]: Some people say that many consumers value the value of the wardrobe, not just the products and prices. What do you think is the value of the wardrobe?
[Chen Ruixin]: In my opinion, the same value is more important than price. First of all, the products can meet the different needs of consumers, and ordinary finished wardrobes cannot provide tailor-made items. For example, some women want to put a large number of accessories, scarves, and even shoes into the wardrobe, then custom wardrobes can be done, ordinary finished wardrobes can not be done, its storage is very large.
The style of the clothes is more and more, the wardrobe can be customized according to the classification needs of consumers, so its value lies in meeting the various needs of consumers. It is hoped that the wardrobe industry in 2012 will be able to do a better job.
[Reporter]: Ok, thank you very much for accepting our interview.
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