[Reporter] Hello, Mr. Wang! Thank you for accepting our interview. What is the main product of your company in this Shenzhen exhibition? What are the characteristics?
[Wang Tao] The products we came to Shenzhen this time are mainly all solid wood furniture. Its style is Nordic modern style. The main material used in this series is Russian Elm. The product features a three-color, wood color, red walnut. Color, brown.
Xianghe Furniture City official website recommended search reading: solid wood furniture Dirk furniture
[Reporter] Is your company participating in the furniture exhibition for the first time? How is the feeling at the scene?
[Wang Tao] We are exhibiting for the first time. Because we have been in contact with the domestic market for many years, we have two factories. One factory is a domestic dining table chair. This time we also participated in Longjiang in Shunde. The products we brought this time were made by our export factory. We come here every year and have developed this product since last year. There are a lot of people at the furniture exhibition, and there are many people who come to our products.
[Reporter] What is the response of the dealer?
Wang Tao, General Manager of Shandong Deke Furniture Co., Ltd.
[Wang Tao] Today's dealers reflect very well. First, a tri-color is more attractive to them because it can meet the needs of people of different ages. Second, our prices are set at very low prices, which are based on the price of the exported products. Dealers generally care about bedroom furniture, and the pricing of our bedroom furniture is inexpensive, according to the material.
[Reporter] What do you think is the main reason for the competition in the exhibition? What kind of products or information do you pay attention to?
[Wang Tao] The exhibition did not say that competition is not competitive. The key is how to do it yourself. Because the dealers are most concerned about the products, the price advantage of your products, including the style of your products, this is the number of products they must have. Conditions.
[Reporter] Is there an expected target for this exhibition?
[Wang Tao] We have two goals. One is that Dirk Furniture enters the domestic market, especially the bedroom, and the other is influence. But through today's half-day time, I feel that our effect has been achieved, there are many people, and there are many signings and intentions.
[Reporter] We know that the exhibition is not only to show self-brand, company image, investment attraction, but also the comparison and competition between various companies and various manufacturers. What kind of function do you pay more attention to?
[Wang Tao] I pay attention to the style, style, color and pricing of the products. This is my concern. In the latter stage, it depends on marketing, but if marketing does not have these previous conditions, I think marketing is no good.
[Reporter] What kind of company image do you want to show exhibitors? What is the brand positioning?
[Wang Tao] Our positioning is "China's high-end solid wood furniture", showing customers the feeling of coming from abroad. Because we have a factory that specializes in exporting, this set of products is made from our export factory. In addition, we mainly export to Germany, so our whole feeling is the feeling from Germany, including technology, standards, brand and style.
[Reporter] Did you give some benefits in the dealership?
[Wang Tao] The dealer is mainly responsible for the decoration subsidy, because the dealer ultimately cares about the price of the product, the quality, style and color of the product.
[Reporter] Please analyze the market of solid wood furniture in 2012. What is your confidence in the industry in this market?
[Wang Tao] Through this exhibition, we have great confidence in our products. The competition in this industry is still fierce, but the market in China is still relatively large. The key is whether your company has advantages or not. What are your comprehensive advantages, including your brand advantage, your product development speed, quality and so on.
[Reporter] What kind of plans do you have in marketing planning this year?
[Wang Tao] Marketing We mainly rely on the exhibition, two annual furniture exhibitions, through this platform to show to domestic or international customers.
[Reporter] Thank you for accepting our interview and wishing Dirk furniture business is booming!
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