**Promoting the Coordinated Development of Ningbo's Entire Sporting Goods Industry**
*Date: November 18, 2014, 14:03*
The complementary development model integrates the strengths of both balanced and focused development while avoiding their shortcomings. It emphasizes not only regional balance but also the driving force of key areas, enterprises, or products in promoting overall industry growth. This approach ensures that the entire industry and its regions maintain a harmonious and coordinated development, allowing limited resources—such as capital, technology, and talent—to be concentrated in areas with comparative advantages. This strategy supports and accelerates the sustainable growth of each region.
For Ningbo’s sportswear manufacturing industry, the complementary development model offers significant benefits. Areas such as Cixi, Fenghua, Xiangshan, and Beilun can serve as core zones for sporting goods production. These regions should receive tailored industrial policies, tax incentives, and land-use approvals to enhance their agglomeration effects in technology, talent, and capital. By expanding company sizes and adopting a group-based approach, these areas can quickly become modern sports equipment production hubs, generating a ripple effect that stimulates regional or even broader economic growth.
Currently, Ningbo’s sporting goods industry is largely based on family-run workshops. However, with the acceleration of economic integration, the limitations of these small-scale operations—such as lack of innovation and sustainability—are becoming more apparent. Although the clothing and footwear sectors are major components of Zhejiang’s sporting goods industry, there are few large enterprises and a shortage of well-known brands.
To address this, many companies have adopted a cooperative model led by key enterprises, supported by suppliers, to build a more rational industrial structure. The complementary development model has proven effective in this regard. To further strengthen the sector, Ningbo’s sportswear manufacturers must invest more in technology, build brand awareness, leverage digital tools, and focus on market intelligence and product reliability. They should also expand their marketing channels and stay informed about global trends in sports products, major markets, and technological advancements.
In addition, they need to seek government support, explore new markets, and develop local talent to ensure long-term, sustainable growth in the sporting goods industry.
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