If the company wants to control the phenomenon of counterfeiting, it should choose to establish a detection system to help consumers choose the real products from the mixed products in the market. Starting from this goal, counterfeit products can be eliminated, the reputation of the company can be protected, and counterfeit products can be controlled from entering the market.
If our goal is to curb serial offenses such as counterfeiting and transfer, we must increase the difficulty of branded goods. If the product is very easy to fake, then many people will try, but if it is very difficult, they will choose other ways to profit.
If counterfeiting is not very serious, control or containment is the preferred effective strategy. They don't need to spend a lot of money to communicate to the market that the company is protecting their own product information, to stabilize the consumer's information, and to solve the problem. Control or containment methods can also help manufacturers find more serious problems earlier.
If the phenomenon of your products being counterfeited is already very common, companies must adopt more advanced methods to catch counterfeiters, treat them as market competitors, and eliminate them.
You can choose markers that are generally used for research or court-based. Some companies in China have adopted this kind of more proactive, litigation-initiated tactics to warn those who are counterfeit. They can file a lawsuit at any time to safeguard their own brand image. Whether or not it is possible to capture and prosecute offenders mainly depends on the country’s relevant laws.
Step 5: Implement
Once decided to adopt a strategy, brand owners take a step ahead of the counterfeiters. As part of the added value, WBS has many ready-made brand protection technologies. Among the more common ones are:
â—† Security Matrix â—† Security Design â—† Security Ink â—† Digital Watermarking â—† Packaging, Ink, Label, or Product Markings â—† OVD/Hologram â—† Security Printing â—† Various Intelligent Packaging
All brand protection technologies are best considered when new products are introduced, because early adoption can help brand owners save money and time. On the other hand, for existing branded products, changing packaging design, increasing the packaging matrix, or mixing several different security technologies requires input in all aspects to ensure consumer trust in the product.
in conclusion
A product with a good brand has a strong communication capability that makes it stand out from the various products that are on the market.
By protecting the brand, manufacturers can stabilize consumer information and are very worthwhile investments for now or in the future.
China Packaging Industry