If you are a supporter of "Baker" beer and love art, you will have the opportunity to meet these two preferences at the same time next month. For more than 20 years, "Baker" Beer Company has been closely associated with British pioneer artists and has invited top artists to design various trademarks for limited edition bottles. This time, the "Baker" beer company hopes that the art-packaged bottles will popularize the public. As a result, the company chose to join forces with the Royal Academy of Arts in Kensington, West London. The Academy selected art works and the company was responsible for displaying them on 27 million beer bottles.
The Royal Academy of Arts immediately established a judging panel to collect personalized themed works from students who have graduated and are currently studying. In the end, the review team selected four works from the submitted works.
Inka Shinnibal, who had participated in the limited edition wine bottle logo design, believes that the relationship between the artist and the brewers is "mutual promotion", that is, using the artist's design to change the reputation of the beer brand.