[China Packaging Network News] On July 20, the launching ceremony of China's second beverage creative packaging design contest was held in Xixi, Hangzhou, the headquarters of Tmall. The competition was sponsored by Songhe Wine and Tmall, adhering to the "Internet +" strategic guidelines, the traditional industry and the Internet e-commerce leading brands for the first time to join hands, practice the "Internet + creative industries + physical enterprises" model, to achieve more Dimensional cross-border cooperation. The strategic cooperation between Songhe Wine and Tmall officially kicked off.
Tmall has always been committed to building an ecosystem of Chinese alcohol e-commerce companies. This time, it will start strategic cooperation with Song River and the two sides will carry out in-depth cooperation in the development of new products for internet wine, resource replacement, joint marketing and service system construction. The packaging design contest aims to create new alcoholic products suitable for the Internet era. The contest will integrate social designer resources and media resources, provide alcoholic packaging for the Internet era, and organize award-winning fine works by manufacturers for adoption. Tmall platform spreads and sells in pre-sale or crowdfunding mode, and is finally delivered quickly by the rookie network. Really achieved the efficiency and accuracy of the Internet economy, providing consumers with the ultimate brand experience.
Unrivalled cooperation
Songhe Liquor Co., Ltd., one of the contest organizers, successfully held the first China Liquor Creative Packaging Design Contest in 2013, focusing on the attention of young groups and winning the top ten annual events in China's wine industry. This competition will inherit the advantages of the first competition and will reach a new height in depth, breadth and influence. As a model case of cross-border cooperation, the competition has sparked intense attention and support from the beverage industry, design industry and media of all parties.
The contest's joint organizer, Vision China Group, is the leader in China's Internet culture and creativity. Visual China has the most dynamic social networking community for designers and photographers in China, providing a strong platform for the competition. The strategic cooperation media is unprecedentedly powerful. The mainstream propaganda positions - China Youth Daily, portals - Netease, magazines - business circles, professional and authoritative publications - packaging and design, follow-up in the past 3 months, all-round, three-dimensional Media dissemination network. The competition guide unit is China Packaging Design Association, which helps to control the quality of the work and enhance the reputation of the competition in the professional field.
At the launching ceremony of the contest, the leaders of all cooperative units gave their best to the team. They are Wang Qi, executive vice chairman of the China Wine Association; Wang Yuyang, president of Henan Songhe Wine Co., Ltd.; Songhe E-commerce Co., Ltd. of Henan Province. Manager Zhao Zhidan; Huang Aizhu, General Manager of Tmall Business Lifestyle; Xie Maolin, Director of Tmall Wine Industry; Chen Tao, Director of Caoiao Network Logistics; He Jianhui, Senior Logistics Manager of Cainiao Network; Wang Xi, Vice President of Vision China; Peng Xiaohua, Director of Operations, NetEase Entertainment Fashion Center; Huang Li, editor-in-chief of the packaging and design; Tang Shengyi, founder of Taiwan's designer portal Heixiu.com, etc.