The development of stadiums in the Internet era Date:2015-05-06 10:34
At the two national conferences this year, the government work report first proposed the establishment of an Internet + Action Plan. For a time, Internet+ became one of the hottest topics in the society.
Internet + strategy is the use of the Internet platform, the use of information and communication technologies, the integration of the Internet and all walks of life including traditional industries, in the new field to create a new ecology. Internet+ has already had a lot of successful cases. For example, the traditional market + Internet has Taobao, the traditional department store stores + the Internet has Jingdong, the traditional bank + Internet has Alipay, the traditional transportation + Internet has a quick and drip.
The low utilization rate of stadiums is a problem that has existed for many years. If the stadiums and the Internet are getting hot, what kind of effect will it have?
The group pass in Guangzhou is one of the earliest successful cases in which the sports department used the Internet+. The group was formally launched on November 12, 2013, and the third anniversary of the successful hosting of the Guangzhou Asian Games. It was established by the Guangzhou Municipal Sports Bureau to collect public sports venues, public fitness monitoring, sports coaching, group activities, and sports organizations. Sports enthusiasts interact with information and functions in one integrated information platform. Citizens can access the group through websites and mobile apps.
Viewing the group on the mobile phone, you will find this program is very simple to use, users can be classified by sports, looking for stadiums you want to view and book, you can also search for sports venues by region. Registered users can make venue reservations.
Since the opening of the group through the line, the masses have won over 200,000 people through the group to reserve gymnasiums for sports and fitness. At the beginning of April this year, Lin Yanfen, deputy director of the Guangzhou Municipal Sports Bureau, said in an interview with a reporter from the China Sports Daily station that the group promotion has promoted the opening of the Guangzhou Stadium and also improved the utilization rate of the stadium.
In the past two years, there have been some similar mobile phone APPs, such as the venues, which is a badminton venue booking software for Beijing residents. Users can find nearby badminton halls through nearby venues to display the venue's specific geographical location, contact phone number, venue profile, and price. However, when a reporter wants to reserve a venue, there are fewer sports venues that can be booked immediately and the distance is also very long. It seems that since the venues are shorter, there are fewer cooperative venues, and more efforts will be needed in the future.
Compared to the high cost of APP, the cost of opening a WeChat account is much lower. Sports authorities and stadiums in many places are also trying to use the WeChat public number to send information related to venues to promote stadiums and improve the utilization of venues. The public number of Beijing Wukesong Stadium Management and Management Co., Ltd. has been relatively successful. The public number will occasionally send CBA and other events and events. Readers can purchase tickets through the purchase link in the article. However, there are also many public numbers that are not updated in a timely manner. The reading volume is low and they are in a state of waste.
A survey report released recently by a consulting company shows that the life cycle of a mobile APP is only 10 months on average, and 85% of users will delete their downloaded applications from mobile phones within 1 month, and after 5 months, these The application's retention rate is only 5%. The same situation also occurred on the WeChat public account. As of the end of 2014, there were 8 million registered Tencent WeChat accounts, which grew at an average rate of 15,000 per day.
Therefore, the sports department, stadiums, and Internet+ are not as simple as designing a mobile phone app or opening a WeChat account, but also have perseverance to do so for a long time. A good team, a good way to promote marketing, can stand out.
At the two national conferences this year, the government work report first proposed the establishment of an Internet + Action Plan. For a time, Internet+ became one of the hottest topics in the society.
Internet + strategy is the use of the Internet platform, the use of information and communication technologies, the integration of the Internet and all walks of life including traditional industries, in the new field to create a new ecology. Internet+ has already had a lot of successful cases. For example, the traditional market + Internet has Taobao, the traditional department store stores + the Internet has Jingdong, the traditional bank + Internet has Alipay, the traditional transportation + Internet has a quick and drip.
The low utilization rate of stadiums is a problem that has existed for many years. If the stadiums and the Internet are getting hot, what kind of effect will it have?
The group pass in Guangzhou is one of the earliest successful cases in which the sports department used the Internet+. The group was formally launched on November 12, 2013, and the third anniversary of the successful hosting of the Guangzhou Asian Games. It was established by the Guangzhou Municipal Sports Bureau to collect public sports venues, public fitness monitoring, sports coaching, group activities, and sports organizations. Sports enthusiasts interact with information and functions in one integrated information platform. Citizens can access the group through websites and mobile apps.
Viewing the group on the mobile phone, you will find this program is very simple to use, users can be classified by sports, looking for stadiums you want to view and book, you can also search for sports venues by region. Registered users can make venue reservations.
Since the opening of the group through the line, the masses have won over 200,000 people through the group to reserve gymnasiums for sports and fitness. At the beginning of April this year, Lin Yanfen, deputy director of the Guangzhou Municipal Sports Bureau, said in an interview with a reporter from the China Sports Daily station that the group promotion has promoted the opening of the Guangzhou Stadium and also improved the utilization rate of the stadium.
In the past two years, there have been some similar mobile phone APPs, such as the venues, which is a badminton venue booking software for Beijing residents. Users can find nearby badminton halls through nearby venues to display the venue's specific geographical location, contact phone number, venue profile, and price. However, when a reporter wants to reserve a venue, there are fewer sports venues that can be booked immediately and the distance is also very long. It seems that since the venues are shorter, there are fewer cooperative venues, and more efforts will be needed in the future.
Compared to the high cost of APP, the cost of opening a WeChat account is much lower. Sports authorities and stadiums in many places are also trying to use the WeChat public number to send information related to venues to promote stadiums and improve the utilization of venues. The public number of Beijing Wukesong Stadium Management and Management Co., Ltd. has been relatively successful. The public number will occasionally send CBA and other events and events. Readers can purchase tickets through the purchase link in the article. However, there are also many public numbers that are not updated in a timely manner. The reading volume is low and they are in a state of waste.
A survey report released recently by a consulting company shows that the life cycle of a mobile APP is only 10 months on average, and 85% of users will delete their downloaded applications from mobile phones within 1 month, and after 5 months, these The application's retention rate is only 5%. The same situation also occurred on the WeChat public account. As of the end of 2014, there were 8 million registered Tencent WeChat accounts, which grew at an average rate of 15,000 per day.
Therefore, the sports department, stadiums, and Internet+ are not as simple as designing a mobile phone app or opening a WeChat account, but also have perseverance to do so for a long time. A good team, a good way to promote marketing, can stand out.
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