1. Procter & Gamble launches polyethylene packaging based on sugar cane
Procter & Gamble will use sugar cane-based plastic packaging in the packaging of Pantene's Pro-V, Covergirl and MaxFactor products. The material is produced by the Brazilian chemical producer Braskem, which uses Brazilian sugar cane as a raw material, converts the ethanol extracted from it into ethylene, and finally synthesizes high-density polyethylene plastic. Unlike traditional petroleum raw materials, sugar cane raw materials are 100% renewable and recyclable materials, and the water produced during the production process can be recycled, and the produced bagasse can be used for power generation.
2. Estee Lauder's packaging recycling project
(1) "Recycled MAC" is a cosmetic packaging recycling project initiated by the MAC brand. Consumers can get a MAC delicate lipstick by returning 6 used cosmetic packaging to MAC or MAC sales counters. The recycled plastic packaging will be made into a factory railcar for carrying and distributing MAC cosmetics.
(2) The Origins brand implemented a cosmetic packaging recycling operation called "Back to Origins". The main content of the action is to recycle all the different brands of daily chemical products from the sales outlets of junior dealers and department stores, and then Origins will send the packaging to the factory for reuse or conversion into energy.
3. Unilever's reduced packaging
In order to reduce the environmental load of daily chemical product packaging, Unilever applies the concept of "packaging reduction" to the packaging design of each brand product, that is, by improving the production process, without reducing the packaging capacity and ensuring the quality of the packaged product. Next, reduce the amount of packaging materials . After unremitting efforts, the amount of materials used in the plastic packaging of "Lux" 400ml shower gel has been reduced by 11%; the amount of outer film used in the "Omo" 1.1kg and 1.8kg laundry detergent bags has been reduced by 33%; the improved "Chinese" toothpaste is soft. The tube wall of the tube package is thinner, saving 12% of the material usage.
Conclusion
If consumers can uphold the consumption concept of "better environment, better life", Japanese companies can assume the social responsibility of enterprises, incorporate "environmental sustainability" into the packaging development strategy of enterprises, and formulate practical and feasible planning goals. It can reduce the environmental load of daily chemical product packaging and realize the sustainable development of the daily chemical industry.
The above content is selected from Keyin Media. Printing Technology ·Packaging and Decoration 》, No. 5, 2011, please pay attention to the journal channel for more journal content .
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