The domestic furniture industry is exporting domestically and the industrial cluster features

Office furniture has a wide space

Since the reform and opening up of China's furniture industry, the development of furniture has been constantly updated, the variety of furniture has been increasing, and specialized production has gradually formed. The management level of furniture enterprises is also constantly improving. Today we see that many bosses are fighting in the first line of furniture production and have made great contributions to the development of our industry.

With the sustained, healthy and rapid development of China's economy, China's office furniture consumption has continued to grow rapidly, and the domestic furniture market has maintained a growth rate of more than 15% for many years.

According to statistics, in 2011, the total output value of China's furniture industry reached 110 billion yuan, exports 38.882 billion US dollars, imports 2.258 billion US dollars, according to the exchange rate of RMB 6.30 on December 31, 2011, it is estimated that the consumption of furniture industry in China in 2011 is About 77.9 billion yuan. According to the calculation of office furniture accounting for 20% of the total furniture sales in China, the consumption of office furniture in China is estimated to be around 160 billion yuan; according to office furniture accounting for about 10% of office furniture, the consumption of office chairs is about 16 billion yuan. One hundred million U.S. dollars.

With the rapid development of China's economy and the steady progress of urbanization, the office conditions of enterprises, government agencies and government agencies have improved, the number and scale of enterprises have increased, and now the construction of office buildings and hotels has been promoted. It is conservatively estimated that China will be in the next few years. The consumption of office chairs can reach more than 20%. It is estimated that by 2015, the demand for office chairs in China will reach 33.2 billion yuan, and the market space is huge.

Status: Industrial cluster features are significant

The Yangtze River Delta industrial zone has developed regional information, convenient transportation, deep cultural accumulation in the region, a good manufacturing industry base, and relatively concentrated talents. Taking Zhejiang as an example, in recent years, the office furniture industry in the province has shown five major characteristics: rapid expansion of scale, prominent structural adjustment, significant block format, rich sales model and enhanced brand awareness. It has formed office furniture in Hangzhou and Xiaoshan’s export outdoor furniture. Wenzhou's modern panel office furniture, Yuhuan's European classical office furniture, Anji's office chair, Yiwu and Huzhou's mahogany traditional office furniture, Haining's export office sofa and Jiashan's export solid wood office furniture, etc. area. The output value of furniture is also one-third of the country, mainly for export, and Europe and the United States is its main export market. At the same time, the office furniture market has large capacity, high product quality and high grade, and good corporate management.

Development: domestic sales and take the high-end route

“The demand for market development has prompted us to upgrade our product quality and take the high-end product line.” A furniture company analyzed, “At the same time, insisting on both domestic and foreign sales, it is also a major adjustment strategy to expand the domestic market.”

Adjusting the transformation, domestic sales and exporting are the current trend of the furniture industry. Some medium-sized companies have won many orders by changing the product structure. If some enterprises originally produced and exported American-style furniture, the furniture styles after the domestic sales were not applicable to the domestic situation. They improved the styles, and the “small American style” came into being, opening the domestic market in one fell swoop. There are also some furniture companies that “put down their bodies” and develop a series of furniture products to meet the needs of small-sized and affordable housing markets.

Office furniture is increasingly specialized

With the development of the times, office furniture has gradually formed a profession, gradually becoming a lot of categories, such as office screen furniture, living room furniture, restaurant furniture, and furniture TV cabinets like hotels. There are different raw materials in the office furniture, different production processes, different product standards, different use occasions, different sales methods, different after-sales services, etc., all of which have the formation of furniture specialization. Since the production, sales and installation of office furniture are very different from those of ordinary civilians, in order to better complete and improve after-sales service, professionalization of office furniture has gradually taken shape.

At the first International Furniture Fair in Yiwu in April 2013, as one of the five bases for furniture manufacturing in China, the output of office furniture in Zhejiang was huge, and this time it appeared as the overall image of the production cluster. It is reported that some of the new office furniture enterprises have embarked on the road of high-end innovation, and some enterprises are in the low-end ranks of processing and foundry. Nowadays, in the face of increasingly fierce market competition, how do office furniture companies open up the market? This time, the reporter tried to look at the office furniture enterprises from Yiwu Furniture Exhibition.

After the baptism of the international financial turmoil, more focus on domestic furniture. The market trend, speeding up the development and adjustment of product structure has become the focus of many Hangzhou furniture companies. In combination with the characteristics of its own furniture industry, Hangzhou has clearly proposed to build a "China office furniture production base."

Statistics show that there are more than 100 furniture enterprises above designated size in Hangzhou, and the annual sales value has exceeded 20 billion yuan. It has formed special products such as office furniture, outdoor furniture and soft furniture, and has become the second largest office furniture in the country. Production base. The company has grown rapidly, the industry chain has been continuously improved, and the products have moved closer to the international trend and standards. The sudden emergence of the sector, the establishment and completion of industry organizations, the specialization of manufacturing, the globalization of the market, and the recognition and admiration of experts and merchants will eventually Hangzhou office furniture enterprises have pushed to a new height. Since then, since April 9, 2012, the "China Office Furniture Industry Base" has become a well-known signboard for furniture companies in Hangzhou and Hangzhou.

Office must also be "human + mix + comfort"

When it comes to office furniture, many people's first impressions are the unchanging gray countertops and gray-blue chairs in the office (chair decoration renderings), but in fact, office furniture refers to work furniture used in public, office or home. It covers a wide range and is not a narrow office chair bench. Compared with enterprises, office furniture is the same as household furniture. It not only directly reflects the culture and image of a company, but also directly affects the work efficiency of employees due to factors such as functionality, comfort and aesthetics.

According to industry insiders, the consumption of office chairs in China will reach more than 20% in the next few years. By 2015, the demand for office furniture in China will reach 33.2 billion yuan. The reporter learned in the interview that aesthetics, lightness, comfort, flexibility, individuality, durability, environmental protection and sustainable use are the requirements of people's office furniture in modern business activities. On this basis, more humanized and technologically-oriented office The continuous introduction of furniture products will certainly stimulate the continuous rise of the office furniture market, especially the mid- to high-end segment.

It is not difficult to see that many Zhejiang office furniture have spent a lot of effort on design and materials. The products produced are not only able to meet the needs of office and public environment decoration, but also close to humanity and warm aesthetics. The colorful and unique products are also very suitable for the use of the family study environment. Some consumers also said that professional office furniture is sometimes more in line with their own requirements for the office area at home, and the price is relatively reasonable, it is very worthwhile to choose.