In the past 2012, the “polarization†of the home market is obvious. The high-end market above the household consumption pyramid and the low-end market of Taki have maintained a steady upward trend, while the mid-end market has been sluggish. The home brand had to change its position to respond to the market. Then, in the new round of home market after the Spring Festival, where will the overall market situation go? Can the furniture market usher in a new dawn?
The Spring Festival in 2013 is nearing completion. However, for many home building materials manufacturers in the urban area, the market after the Spring Festival of the Chinese New Year of the Snake has just begun. According to a person in charge of a home store, in the past 2012, the “polarization†of the home market was obvious, and the high-end market above the household consumption pyramid and the low-end market of Taki maintained a steady and slight increase. The mid-end market was in a downturn, and many home brands had to change their position to cope with the market. Then, in the new round of home market after the Spring Festival, where will the overall market situation go? Can the furniture market usher in a new dawn? With these questions, the reporter recently visited.
As we all know, the trend of the home market depends to a large extent on the upstream property market. In 2012, the property market steadily rebounded, allowing the downstream home market to see hope.
According to incomplete statistics of relevant departments, in 2012, the total number of urban residential housing contracts reached 20,100, with an area of ​​2.4 million m2, which was 40% higher than that in 2011, and the number of transactions increased by 32%. "Actually, the recent advance booking of the house brought by the tide of the house at the end of 2012 has already given the market a sense of warmth." Ms. Li, the head of a certain home store, told reporters that although the regulation has reduced the overall market share, it will also speculate. The demand for sex purchases has been squeezed out. The current demand for home buyers to renovate their homes is also very urgent. In addition, the economic situation is expected to pick up again in the new year. This has injected “positive energy†into the market after the Spring Festival.
However, there are also store owners who have a conservative view of the market outlook. "In terms of trend, the new year should be improved, but it is expected that the real market recovery will wait until 2014." Mr. Li, a marketing manager of a building materials market, said that although the transaction in the upstream property market in 2012 has changed a lot, but carefully Looking at the real estate transactions, many of them are handed over after 2014, so the positive benefits brought by this upstream transaction will not be released immediately, but will gradually appear, so this year will still be a transition period to really recover.
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