China Education Equipment Purchasing Network: There are more and more electronic products around, you can see everyone holding different mobile phones open. However, there are more and more types of products, with the emergence of various phenomena in business. Recently, Apple's products have caught everyone's attention. Various brands are competing to establish cooperation with Apple, but on the contrary, there are things that drive up product prices.
According to news from August 15, according to foreign media reports, according to the plaintiff's lawyer, five publishers and Apple have been prosecuted for allegedly colluding to drive up the price of e-books.
The class action lawsuit filed with the U.S. District Court alleges that five publishers, HarperCollins, Hachette, Macmillan, Penguin, and Simon & Schuster, partnered with Apple to undermine the online retailer Amazon ’s price discount strategy and also help Apple ’s iPad suppress Amazon Kindle reader.
According to the lawsuit, the five publishers believe that Amazon ’s Kindle e-reader device and the company ’s e-book discount policy will increase e-book sales, but worry that Amazon ’s discount pricing structure will give consumers a lower price expectation. Therefore, the five publishing houses forced Amazon to abandon its price discounts and insisted on a new agency model. The publishers set prices and dominate the competition, so retailers including Amazon may offer e-books at lower prices. .
If Amazon tries to sell e-books below the price level set by the publisher, the publisher will cancel Amazon ’s agency rights.
It is reported that the five defendant publishers account for 85% of the market share of popular novels and non-fiction books in the United States.
According to the lawsuit, Apple and publishers are concerned that Amazon ’s unified pricing of $ 9.99 for best-selling will put pressure on other e-book markets including Apple, forcing them to also reduce profits.
The plaintiffs in this lawsuit include two residents from Oakland, California, and Natchez, Mississippi. (Xie Yinan / Editor)
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