The relationship between the furniture industry and the manufacturers closely keeps the dealers away.

The dealer is the lifeblood of the manufacturer, and it is the bridge between the manufacturer and the customer. When the dealer becomes the most valuable resource of the enterprise, “loss” or “leave”, the maintenance of the manufacturer relationship is once again marked as the most important. The "red".

Furniture market this year, the situation is leveling off, operating pressure as one of the reasons for the loss of dealers. In the case of cold talks, dealers often have more considerations. They may change their products frequently and lose interest in their original partners. We are very happy to see that some furniture companies are trying to organize a dealer to conduct unified training, step by step to solve the recovery of dealers, a successful dealer training, on the one hand can directly convey the corporate culture, unify the dealer's understanding, and On the one hand, enhancing channel satisfaction can enhance dealers' loyalty and trust, and ultimately achieve strong alliances of strategic alliances.

The dealer is not alone in the fight. Training, providing dealers with more than professional store operation knowledge or professional sales skills, and more importantly, training, providing a platform for successful distributors from all over the country to communicate directly with successful distributors, indirectly Improve the marketing ability of dealers.

If the company realizes that the investment in the distributor is the most rewarding value and the low-cost marketing investment of the current enterprise, will it increase the investment in training? The current situation is that the homogenization competition in the furniture market is serious, which has led to a decline in the profits of furniture companies. However, many enterprises have not invested in marketing, and they are far from investing in training. Finally, let's take a rough look at whether the dealer training really is such a comparison. Organize 150 dealers and shopping guides for a 4-5 day training, cost about 200,000, and the emperor in the well-known portal. Hanging 4-5 days of advertising, spending about 40,000, before the CCTV set of news network advertising, the cost per second up to 300,000. It is not difficult to see that advertising is short-lived and training is more sustainable. Compared with advertising marketing, training can be regarded as the most effective marketing method for low prices.

Dealer training is bound to become the choice of more and more companies. I believe that as long as the company can fully realize the practical significance of supplier training, as long as the enterprise gets rid of many misunderstandings in the dealer training, as long as the enterprise can plan and implement the training in a systematic and serious way, the dealer training will also greatly increase the enterprise. The business competitiveness of the company helps the overall development of the company.