Furniture, home improvement, and stores all learned not to limit their eyes to the original one-acre three-point land. An industry insider said on Weibo: Do ​​not put eggs in the same basket. This business philosophy has long been the guiding ideology of many branded home furnishing companies. Especially this year, the reporter observed that cross-border alliances, upstream and downstream alliances, media and enterprises have gradually become a trend, not just for the sake of profit. The resulting group is more about seeking a sustainable and diversified development direction in the off-season market. As it turns out, the diversified development of such channels and models is a necessary means for home furnishing companies to expand their own cakes and find a breakthrough.
Home industry off-season market breakout
Multiple alliances
Enterprise and business alliances have become commonplace, and now the addition of the media has made the industry alliance more innovative and stable. The media plays a supervisory role in the industry. Enterprises rely on this kind of supervision to win a better reputation for themselves, and will undoubtedly add a credibility to the alliance itself.
A newspaper recently held a cross-border exhibition of branded real estate enterprises and home stores. Through the linkage of resources, real estate enterprises and home furnishing enterprises cross-border marketing and seek business opportunities. Not long ago, Sohu Home and Leading Show Hui Valley teamed up with Seven Packing Company to launch a joint initiative to abandon the “long-term cure†SMS harassment and called for a green platform for consumers to obtain decoration information. Wang Dongyu, the project leader of Lingxiu Huigu, said that this is a new attempt by the cross-border alliance of enterprises. "The participation of the media has made this platform even more high, becoming an iron triangle, and the media has played the role of a public welfare guard."
In addition, offline collections and group purchases initiated by corporate joint media are becoming more frequent. This kind of cooperation is closer to the owner group. Take the home improvement company as an example. In the first half of the year, there are large and small collection activities every weekend. Among them, the collection activities jointly created by the media have more than 1,000 people. Not only will home improvement companies and building materials companies be more closely linked, but it will also cause a diversion of the consumer market.
The frequent interaction between the media and the home business has become a bright color in the off-season home market this year.
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