In the packaging and decoration design, the text can not only accurately convey product information, but also play a role in propagating the product and beautifying the product. The writing style and arrangement of the text directly affect the overall effect of the screen. Throughout Japan's product packaging, text design is unique. Japanese designers can make creative ideas based on the attributes of their products and form different font design styles. The style of the goods is elegant and unique, with distinctive ethnic characteristics. 
A Japanese language is influenced by Chinese culture
Japan is an Eastern country with a long history. But in ancient times, Japan did not have its own text. Influenced by geographical conditions, Chinese characters were introduced into Japan through North Korea. For a long time Japanese people have used Chinese characters as a vehicle for spreading ideas and expressing emotions. Later, the Japanese made choices on the basis of Chinese characters to create characters that belonged to their own ethnic group. In this way, Japanese characters are composed of Chinese characters and kana. Japanese characters are greatly influenced by Chinese culture. Japanese people are very fond of Chinese characters and have studied Chinese calligraphy very thoroughly. As early as the Tang Dynasty, Chinese calligraphy was spread to Japan. The Japanese formed a calligraphy art form with Japanese characteristics through repeated exploration and practice. Japanese designers widely use calligraphy fonts for creative design, and ink culture is well represented in commodity products. Calligraphic typefaces have different styles due to their different generations, and they are unique in their application to interior design. With rich expression and artistic appeal, it can fully reflect the geographical and cultural characteristics of the product. In the creative process, designers fully consider the characteristics of the product itself, and pay attention to the coordination relationship with other design elements. The design of the font is cool and smooth, with splashes of ink; or it is elegant and elegant. The form is colorful, full of rhythm and rhythm beauty. With strong visual impact, it can add infinite charm to the picture. We can feel the charm of Chinese traditional culture in Japanese packaging. 
The development of two Japanese calligraphy fonts
In the 1950s, the Japanese calligraphy art was influenced by the Bauhaus concept and other abstract art schools, resulting in a form of avant-garde calligraphy, also known as the "Imagism faction." It pioneered a new generation of Japanese calligraphy art and injected new vitality into traditional calligraphy art forms. In order to enable Japanese packaging products to enter the international market to participate in competition, in order to meet the consumer needs of a new generation of young people, designers will integrate new calligraphy fonts into modern packaging design, bringing a new visual experience to modern packaging design. Designers pay more attention to the creative changes of calligraphy fonts and create and design them as graphic elements. It can not only represent the brand name and product name of the product, but also show consumers the cultural connotation of the product. Japan has creators who specialize in the design of calligraphic typography for product packaging. They emphasized that while drawing on and absorbing Western advanced design concepts, they must focus on exploring and promoting traditional art forms of calligraphy, and strive to achieve international and national integration and coordination. Therefore, the Japanese packaging of calligraphy fonts have a variety of style features. Calligraphic fonts are both names and graphics, with rhythmic beauty and dynamics. Japan's Suntory pure malt whisky packaging design, the calligraphy font "â—" zoomed in close-up techniques, giving a loud cry feeling. The use of contrasting techniques is just right. A "â—" word accounts for more than half of the picture. The font is bold and full of personality, forming the unique charm and creativity of Japanese packaging. 
The arrangement of three Japanese characters
Japanese designers do have unique features in the text design of packaging. They have deep cultural heritage and skillful arrangement skills, and they have brought their own innovation consciousness to the fullest. The arrangement of the texts varies from style to style. Japanese kana and Chinese characters are arranged; Japanese kana and English arrangements create many new combinations and are perfect. In the design process, the designer always pursues the overall beauty of the font. Every word and line strives to show artistic features such as contrast, harmony, homogeneity, and rhythm. Truly dense, realistic and corresponding. Embodies the design concept and individual characteristics. For example, in Japanese cosmetics packaging, the brand image of the font is the main expression element. At this time, the design and arrangement of the body text represent the characteristics of the product itself. Descriptive text arrangement is neat and tidy, and the entire design highlights the noble, elegant, simple and stylish design style of the product. Lead the world trend. In some snacks, convenient food packaging, rich changes in text arrangement. Pursue lively, jumping, and dynamic performance. The designer first arranges the body text in the best view area, and the secondary descriptive text arranges in a smaller place or space. In this way, consumers' sight can be read along a natural and reasonable process rhythm to achieve a pleasing visual effect. In the packaging of electronic information products, generally use simple, stylish, eye-catching fonts, coupled with a flexible and flexible arrangement. Embodies the characteristics of the era of goods and high-tech features. 
Four-person design
In the digital age of information, people's aesthetic concepts and value orientation have undergone great changes. People hope that by design, they will increase the emotions and personalities of goods, and make the originally indifferent merchandise become vivid. The wave of humanized design sweeps the world. Japan pays more attention to humanized design in packaging design. Products are diverse and personalized. Designers pay attention to the text design in the interior design, emphasizing the aesthetic and cultural features of the text design. In the design of the font like to use handwritten calligraphy fonts instead of the standardized text in the computer. Pursue the artistic effect of the unceasing and indiscriminate splashing of the calligraphy fonts; the pursuit of the vivid and beautiful beauty of the fonts in fast-moving inks. The lines between the lines contain a relaxed and natural atmosphere with a humanistic atmosphere, allowing people to appreciate the deep cultural connotation and achieve a picturesque artistic conception. With the development of society and the continuous advancement of science and technology, the design of standardization, unification, and batch-oriented packaging will be increasingly neglected. They are boring, monotonous, lacking in vividness and diversity. Nowadays, Japanese designers are paying more and more attention to the personalization of text design and the nationalization of design. 
In short, the national style of Japanese packaging design has not been weakened by the impact of international style, but has been developed and promoted with a new look in the new situation. Therefore, Japanese designers can design good works that have both national characteristics and can face the world.
(Xu Xiaoling, Department of Printing and Packaging, Dalian Institute of Light Industry)
Guangzhou packaging vision