In recent years, the domestic market has experienced a period of deep adjustment, and Zhucheng is no exception. The competition among businesses has become increasingly fierce. Amid this challenging environment, high-end furniture—often seen as less accessible to the general public—has faced certain pressures. However, recent investigations by reporters reveal a different story.
High-end furniture sales are showing steady growth
During their visits to several high-end furniture brands in Zhucheng, reporters found that despite the current economic climate, many premium brands remain committed to their original strategies. They focus on brand positioning, service quality, and innovative business models, which have helped them maintain stability in a difficult market.
Liu Changqing, a distributor for brands like Yililan and Jin Yulin, shared his perspective: “The sales of high-end furniture are not as bad as people think. If you do well in branding, improve customer service, and innovate your business model, even in a downturn, there's still room for growth.â€
“Choosing to open a store at Xinhua Home Plaza shows our clear market positioning. This location attracts a large number of customers with above-average spending power. That’s one of the key reasons we decided to be here,†said Liu. “High-end furniture needs to stay relevant. This year, European-style home decor has been very popular. Jin Yulin specializes in European designs, allowing consumers to experience luxury from home.â€
At last year’s Guangzhou exhibition, Ye Jia, a craftsman who used imported 100-year-old gold silkwood, also chose to establish a presence at Xinhua Home Plaza. His dealer told reporters, “Although the national economic slowdown has impacted many industries, high-end furniture consumers are usually not first-time buyers. Their demand is more stable, and the market continues to grow like a snowball.â€
Why is high-end furniture so popular?
As the market for high-end furniture continues to expand, the question arises: what makes it so appealing to consumers?
“As living standards improve, people no longer just look for practicality in furniture. High-end furniture is becoming more popular due to its exclusivity and long-term value,†said Guan Xia, a distributor of high-end mahogany furniture in Zhucheng. “The high-end furniture market is always strong, and more people are optimistic about its future. To stand out in such a competitive market, both the brand and the dealer must focus on customer satisfaction. Today’s consumers are very mature—they don’t just buy products, but also the added value they bring. For example, Yuhong Mahogany has maintained a strong position in Zhucheng’s redwood market over the past three years because we prioritize customer interests. After purchasing our products, customers can enjoy a 10-year price protection policy and free maintenance for life.â€
With a growing emphasis on quality, uniqueness, and long-term value, high-end furniture is proving to be more than just a trend—it’s an investment in lifestyle and taste. As the market evolves, those who adapt and deliver real value will continue to thrive.
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