According to recent years' experience in opening up to the outside world and attracting investment at the grassroots level, individuals believe that in the specific process of attracting projects, there is a “dilemma†problem, in which both “difficulties in finding funds for projects†and “difficulty in finding funds for projects†coexist. The existence of the above-mentioned status, in addition to poor information and other reasons, the degree of professionalism of the project packaging and the low level is also a problem that cannot be ignored. According to the work experience, combined with the relevant knowledge learned during the training, this article attempts to discuss the issue of specialized packaging projects, with a view to promoting more domestic and foreign capital injection into Zoucheng through specialized packaging projects, and speeding up the creation of a “cyclic economyâ€. "City", to create "Lunan economic highland" process.
First, the need for specialized packaging projects.
(1) The necessity of specializing in packaging projects from the "essence" of attracting investment. The work of attracting investment, whether domestic or overseas, is based on the prospect of the project to impress merchants and the two sides reach consensus on interests and achieve a win-win situation. To make a simple analogy, attracting investment is like selling something. Both buyers and sellers need it. That being the case, the seller (investor) will definitely want to shop around (the quality of the project). Therefore, from this perspective, there is a positive correlation between the effect of attracting investment and the level of project packaging. Especially now, the competition for foreign investment attraction across the country is fierce and intense. There are countless types of project promotion meetings held each year in coastal developed areas. If we take the project to attract funds, we can use the resume to find a job. Can we stand out among many other projects and let the merchants shine in their eyes and obtain the “first-mover advantage†to realize the “marrying of prostitutes� In terms of the packaging level of our projects, it is critical to see whether our projects can achieve outstanding "bright spots" and "big selling points", and whether they can impress customers in form, content, and quality.
Conversely speaking, "the wine is also afraid of the deep alley." Even though we have unique advantages in energy resources, location transportation, and historical and cultural advantages, if the professional level of the project packaging is not high and the advantages cannot be fully displayed, I am afraid it will be hard for investors to favor them. Professional packaging projects are the basis and prerequisite for effective investment promotion and an effective way to increase promotion efforts. It is difficult to obtain good results from the "extensive project-by-paper" type of mode of investment promotion. It is unrealistic to exchange "a piece of paper and empty text" in exchange for "real money and silver." A good project is obviously more convincing.
At present, under the instructions of city leaders, the city's project packaging work has made considerable progress and has gone through a process of exploration from coarse to fine, from shallow to deep, from single mode to multimedia mode. However, in general, the overall level of professionalism in the city's project packaging is not too high. Many projects have the characteristic of “less thick stuffingâ€, and many work needs to be further refined.
(b) The necessity of specializing in packaging projects from a strategic perspective. As a typical resource and energy-based city, Zoucheng City is currently in a golden opportunity for adjustment and development. It is a long-term and arduous task to realize the strategic goal of building a “recycling-based economic strong city†and creating a “Lunan economic highlandâ€. How to change the mode of economic growth, take the road of sustainable development, and avoid the situation of coal-fired cities is an important issue facing the current and future period.
At present, the municipal party committee and city government are standing at a high level, reviewing the situation, and making strategic choices for implementing “second venture†and vigorously developing the private economy. Liu Zhong book note made an important instruction at the city's private economy work conference: “The most realistic and quick way to promote economic development is to open up to the outside world and to attract investment. Regarding the private economy, whether it is expanding the total volume, expanding the scale, or upgrading The key and most effective way is also to rely on opening up to the outside world and attracting investment.†It can be understood that Secretary Liu’s speech fully affirmed the importance of opening up and attracting investment, and also pointed out that the city’s current implementation The direction of economic development strategy transfer: not only to attract foreign investment, break through the funding gap, and further activate the city's economic entities, and achieve external development and development.
Opening up to the outside world and attracting investment are effective ways and inevitable choices to achieve a sound and rapid economic development. The first step in opening up to the outside world and inviting investment is project packaging. A good start is half the battle. Therefore, professional packaging of the project should be our best. Thousands of miles start from a single step, and the project is small, and it is a major issue. From this perspective, it is strategically necessary to professionally package the project.
(3) The necessity of specialized packaging projects from the perspective of specialized investment promotion. Professional investment has always been an important way and effective means for the city to open up to the outside world and attract investments. To truly realize the specialization of investment promotion work, as the primary link in attracting investment, the project's packaging work should take the lead in achieving professionalism. At the beginning of this year, the Zoucheng party-government delegation went to the economic and trade fair held in the Pearl River Delta to inspect and study. The proposed project was released through preliminary packaging and multimedia applications and received good results. In May of this year, Jiangsu Shagang Group came to our city for a negotiation on a large-scale coal chemical project. During this period, the proposed coal chemical project attracted a great deal of interest from customers.
Practice has shown that only professionalism can be outstanding, and you can take the initiative and remain invincible in the fierce competition. The professionally packaged project itself is a major feature, a propaganda, a brand, a business card, and has played an effective role in expanding publicity, increasing awareness, and promoting project signing. Therefore, the project packaging should be developed in the direction of specialization, and strive to achieve the advantages of Zoucheng project as far as possible.
Second, the preliminary idea of ​​professional packaging projects (a) the principle of professional packaging projects. Professional packaging projects should be based on the principle of seeking expertise, refinement, and quality. While focusing on the city’s opening up to the outside world and attracting investment projects, the company will focus on packaging, so as to ensure that it will be packaged with quality products, package out “selling pointsâ€, package out “bright spotsâ€, and secure prospects, and effectively increase the degree of attention of the project and improve the negotiation The success rate achieves key breakthroughs, with points and faces, and further activation. When considering professionalism, it should also take into account real-time factors such as timeliness, operability, and packaging costs.
(b) to achieve professional project screening. As far as the investment promotion work itself is concerned, the selection of projects is actually a matter of strategic choice. Only when the projects are selected properly can they have the value and potential of publicity and promotion, and there will be the possibility of docking negotiations and signing contracts. Choosing the right project is far more effective than the correct packaging project. At present, the city has a lot of investment projects in different industries. It requires us to base ourselves on the reality of Zoucheng and combine long-term development plans to identify and screen each category and each item, and effectively discharge a batch of products that meet the national industrial policy and have a promising market prospect. , High-tech content, strong ability to promote, can promote the advantages of Zoucheng industrial structure upgrade project, professional packaging, external publicity and release.
(C) to achieve professional project planning. From the point of view of communication, investment promotion is a two-way interactive process. It is a process of effective communication with merchants and is a process of obtaining needs and mutual benefits. A businessman is not a philanthropist, he does not have good projects and reliable expectations of return. He will not invest in it easily. Making iron needs to be hard, there is no good project as a foundation, and wishful thinking to carry out investment promotion will not be ideal. The key to successful investment promotion is to conduct effective communication with merchants and develop planning projects from the perspective of merchants. Project planning work should be based on the needs of actively developing merchants, and the purpose of merchant investment is to make profits. Therefore, in the process of project planning, it is necessary to change the thinking, use their brains, innovate thinking, identify the entry point of the project, and really take the "work" that makes merchants profitable.
(d) to achieve the specialization of project layout design. Studies have shown that when people are exposed to external things, the time required to form a first impression is only 7 seconds, and the first impression determines to some extent the next decision of the subject. At present, the promotion activities for investment promotion across the country are similar, and the packaging characteristics of the project are not clear enough. The merchants have formed visual fatigue for all kinds of ordinary and simple packaging projects, and their interest is not high. In this case, highlighting the design style of the project is particularly important. Therefore, when specializing in packaging projects, we must first make specializations in design styles and make a deep impression on merchants as soon as possible. Specifically speaking, the exterior design should strive to be novel, unique, exquisite, simple and uniform, fully reflect the features of Zoucheng, allow people to look after and never forget, earnestly create a “project brand†effect, demonstrate characteristics with professionalism, and attract merchants with professionalism.
(five) to achieve the specialization of the project packaging content. The professionally packaged projects should include the following contents: industrial outlook analysis, industrial policy analysis, industrial market analysis, industry entry cost and exit cost, local production factor advantage analysis, local policy analysis, investment risk and technology risk analysis, and product life cycle And investment recovery cycle analysis and so on. Through in-depth analysis of wide latitude, to ensure that the package is full. In the form of packaging, the content of the package should be as simple as possible, simple and beautiful, and clearly organized; the material analysis should try its best to avoid weaknesses and advantages, and be full of advantages. The professional level and professional spirit should be used to stimulate the investment interest of merchants and be reliable. Development prospects enhance the confidence of merchants in investment.
(6) To realize the specialization of project operation methods. Careful screening of projects and professional packaging have only laid a good foundation for the smooth development of investment promotion work. The professional operation mode is an effective way to achieve results transformation. The conversion of paper projects to ground projects requires further innovations, bold reforms, and active absorption of experiences and practices of advanced regions in attracting foreign investment and undertaking projects, and further solving funds through the formulation of professional operation programs and the establishment of specialized operational teams. The constraints of land and many other factors have effectively promoted the transformation and upgrading of the project. Specific to our city, we should actively play the role of the leading project city-level leadership guarantee system and the opening-up of foreign investment invitation meeting system. We must use administrative promotion as the guarantee, economic means as the starting point, major issues as principles, and small issues as Flexibility, concerted efforts, trying to do everything possible to ensure that the project landed as soon as possible, to achieve foreign capital as soon as possible in place.
(seven) to achieve the professionalization of the project packaging team. From functional departments such as the Bureau of Foreign Trade and Economic Cooperation and China Merchants, a number of highly qualified personnel with high professional qualifications, strong work responsibilities, and a good understanding of investment promotion work were recruited to set up a special project packaging working group to be responsible for the specialized packaging of key projects. Provide labor protection for the project packaging work.
Third, some suggestions
(a) Try to cooperate with the professional packaging organization of the project. Selected a few key advantages projects, professional institutions for precision packaging. One can observe the effects of professional packaging; the other is the stone of his mountain that can be used to attack jade, which is conducive to absorbing experience and laying the foundation for the next step.
(B) increase cooperation with scientific research institutions. We will further increase cooperation with friendly scientific research institutions to seek intellectual support in the professional packaging of projects and further improve the quality of project packaging.
(c) Increase the search for investment information. Further increase the investment search information, broaden and smooth the channels of information sources, improve the accuracy and timeliness of access to information, ensure the targeted release of the project, reduce unnecessary blind docking, and increase the success rate of project cooperation.
(D) the establishment of project information information green channel. For projects that include specialized packaging, establish a green channel for project information. The unit where the project is located will accurately grasp the progress of the project and report the changes to the project at the first time. According to the actual needs of attracting investment, the project content will be updated and the dynamic management will be implemented.
(5) To draw up cases for investment in key projects. In specialized packages
First, the need for specialized packaging projects.
(1) The necessity of specializing in packaging projects from the "essence" of attracting investment. The work of attracting investment, whether domestic or overseas, is based on the prospect of the project to impress merchants and the two sides reach consensus on interests and achieve a win-win situation. To make a simple analogy, attracting investment is like selling something. Both buyers and sellers need it. That being the case, the seller (investor) will definitely want to shop around (the quality of the project). Therefore, from this perspective, there is a positive correlation between the effect of attracting investment and the level of project packaging. Especially now, the competition for foreign investment attraction across the country is fierce and intense. There are countless types of project promotion meetings held each year in coastal developed areas. If we take the project to attract funds, we can use the resume to find a job. Can we stand out among many other projects and let the merchants shine in their eyes and obtain the “first-mover advantage†to realize the “marrying of prostitutes� In terms of the packaging level of our projects, it is critical to see whether our projects can achieve outstanding "bright spots" and "big selling points", and whether they can impress customers in form, content, and quality.
Conversely speaking, "the wine is also afraid of the deep alley." Even though we have unique advantages in energy resources, location transportation, and historical and cultural advantages, if the professional level of the project packaging is not high and the advantages cannot be fully displayed, I am afraid it will be hard for investors to favor them. Professional packaging projects are the basis and prerequisite for effective investment promotion and an effective way to increase promotion efforts. It is difficult to obtain good results from the "extensive project-by-paper" type of mode of investment promotion. It is unrealistic to exchange "a piece of paper and empty text" in exchange for "real money and silver." A good project is obviously more convincing.
At present, under the instructions of city leaders, the city's project packaging work has made considerable progress and has gone through a process of exploration from coarse to fine, from shallow to deep, from single mode to multimedia mode. However, in general, the overall level of professionalism in the city's project packaging is not too high. Many projects have the characteristic of “less thick stuffingâ€, and many work needs to be further refined.
(b) The necessity of specializing in packaging projects from a strategic perspective. As a typical resource and energy-based city, Zoucheng City is currently in a golden opportunity for adjustment and development. It is a long-term and arduous task to realize the strategic goal of building a “recycling-based economic strong city†and creating a “Lunan economic highlandâ€. How to change the mode of economic growth, take the road of sustainable development, and avoid the situation of coal-fired cities is an important issue facing the current and future period.
At present, the municipal party committee and city government are standing at a high level, reviewing the situation, and making strategic choices for implementing “second venture†and vigorously developing the private economy. Liu Zhong book note made an important instruction at the city's private economy work conference: “The most realistic and quick way to promote economic development is to open up to the outside world and to attract investment. Regarding the private economy, whether it is expanding the total volume, expanding the scale, or upgrading The key and most effective way is also to rely on opening up to the outside world and attracting investment.†It can be understood that Secretary Liu’s speech fully affirmed the importance of opening up and attracting investment, and also pointed out that the city’s current implementation The direction of economic development strategy transfer: not only to attract foreign investment, break through the funding gap, and further activate the city's economic entities, and achieve external development and development.
Opening up to the outside world and attracting investment are effective ways and inevitable choices to achieve a sound and rapid economic development. The first step in opening up to the outside world and inviting investment is project packaging. A good start is half the battle. Therefore, professional packaging of the project should be our best. Thousands of miles start from a single step, and the project is small, and it is a major issue. From this perspective, it is strategically necessary to professionally package the project.
(3) The necessity of specialized packaging projects from the perspective of specialized investment promotion. Professional investment has always been an important way and effective means for the city to open up to the outside world and attract investments. To truly realize the specialization of investment promotion work, as the primary link in attracting investment, the project's packaging work should take the lead in achieving professionalism. At the beginning of this year, the Zoucheng party-government delegation went to the economic and trade fair held in the Pearl River Delta to inspect and study. The proposed project was released through preliminary packaging and multimedia applications and received good results. In May of this year, Jiangsu Shagang Group came to our city for a negotiation on a large-scale coal chemical project. During this period, the proposed coal chemical project attracted a great deal of interest from customers.
Practice has shown that only professionalism can be outstanding, and you can take the initiative and remain invincible in the fierce competition. The professionally packaged project itself is a major feature, a propaganda, a brand, a business card, and has played an effective role in expanding publicity, increasing awareness, and promoting project signing. Therefore, the project packaging should be developed in the direction of specialization, and strive to achieve the advantages of Zoucheng project as far as possible.
Second, the preliminary idea of ​​professional packaging projects (a) the principle of professional packaging projects. Professional packaging projects should be based on the principle of seeking expertise, refinement, and quality. While focusing on the city’s opening up to the outside world and attracting investment projects, the company will focus on packaging, so as to ensure that it will be packaged with quality products, package out “selling pointsâ€, package out “bright spotsâ€, and secure prospects, and effectively increase the degree of attention of the project and improve the negotiation The success rate achieves key breakthroughs, with points and faces, and further activation. When considering professionalism, it should also take into account real-time factors such as timeliness, operability, and packaging costs.
(b) to achieve professional project screening. As far as the investment promotion work itself is concerned, the selection of projects is actually a matter of strategic choice. Only when the projects are selected properly can they have the value and potential of publicity and promotion, and there will be the possibility of docking negotiations and signing contracts. Choosing the right project is far more effective than the correct packaging project. At present, the city has a lot of investment projects in different industries. It requires us to base ourselves on the reality of Zoucheng and combine long-term development plans to identify and screen each category and each item, and effectively discharge a batch of products that meet the national industrial policy and have a promising market prospect. , High-tech content, strong ability to promote, can promote the advantages of Zoucheng industrial structure upgrade project, professional packaging, external publicity and release.
(C) to achieve professional project planning. From the point of view of communication, investment promotion is a two-way interactive process. It is a process of effective communication with merchants and is a process of obtaining needs and mutual benefits. A businessman is not a philanthropist, he does not have good projects and reliable expectations of return. He will not invest in it easily. Making iron needs to be hard, there is no good project as a foundation, and wishful thinking to carry out investment promotion will not be ideal. The key to successful investment promotion is to conduct effective communication with merchants and develop planning projects from the perspective of merchants. Project planning work should be based on the needs of actively developing merchants, and the purpose of merchant investment is to make profits. Therefore, in the process of project planning, it is necessary to change the thinking, use their brains, innovate thinking, identify the entry point of the project, and really take the "work" that makes merchants profitable.
(d) to achieve the specialization of project layout design. Studies have shown that when people are exposed to external things, the time required to form a first impression is only 7 seconds, and the first impression determines to some extent the next decision of the subject. At present, the promotion activities for investment promotion across the country are similar, and the packaging characteristics of the project are not clear enough. The merchants have formed visual fatigue for all kinds of ordinary and simple packaging projects, and their interest is not high. In this case, highlighting the design style of the project is particularly important. Therefore, when specializing in packaging projects, we must first make specializations in design styles and make a deep impression on merchants as soon as possible. Specifically speaking, the exterior design should strive to be novel, unique, exquisite, simple and uniform, fully reflect the features of Zoucheng, allow people to look after and never forget, earnestly create a “project brand†effect, demonstrate characteristics with professionalism, and attract merchants with professionalism.
(five) to achieve the specialization of the project packaging content. The professionally packaged projects should include the following contents: industrial outlook analysis, industrial policy analysis, industrial market analysis, industry entry cost and exit cost, local production factor advantage analysis, local policy analysis, investment risk and technology risk analysis, and product life cycle And investment recovery cycle analysis and so on. Through in-depth analysis of wide latitude, to ensure that the package is full. In the form of packaging, the content of the package should be as simple as possible, simple and beautiful, and clearly organized; the material analysis should try its best to avoid weaknesses and advantages, and be full of advantages. The professional level and professional spirit should be used to stimulate the investment interest of merchants and be reliable. Development prospects enhance the confidence of merchants in investment.
(6) To realize the specialization of project operation methods. Careful screening of projects and professional packaging have only laid a good foundation for the smooth development of investment promotion work. The professional operation mode is an effective way to achieve results transformation. The conversion of paper projects to ground projects requires further innovations, bold reforms, and active absorption of experiences and practices of advanced regions in attracting foreign investment and undertaking projects, and further solving funds through the formulation of professional operation programs and the establishment of specialized operational teams. The constraints of land and many other factors have effectively promoted the transformation and upgrading of the project. Specific to our city, we should actively play the role of the leading project city-level leadership guarantee system and the opening-up of foreign investment invitation meeting system. We must use administrative promotion as the guarantee, economic means as the starting point, major issues as principles, and small issues as Flexibility, concerted efforts, trying to do everything possible to ensure that the project landed as soon as possible, to achieve foreign capital as soon as possible in place.
(seven) to achieve the professionalization of the project packaging team. From functional departments such as the Bureau of Foreign Trade and Economic Cooperation and China Merchants, a number of highly qualified personnel with high professional qualifications, strong work responsibilities, and a good understanding of investment promotion work were recruited to set up a special project packaging working group to be responsible for the specialized packaging of key projects. Provide labor protection for the project packaging work.
Third, some suggestions
(a) Try to cooperate with the professional packaging organization of the project. Selected a few key advantages projects, professional institutions for precision packaging. One can observe the effects of professional packaging; the other is the stone of his mountain that can be used to attack jade, which is conducive to absorbing experience and laying the foundation for the next step.
(B) increase cooperation with scientific research institutions. We will further increase cooperation with friendly scientific research institutions to seek intellectual support in the professional packaging of projects and further improve the quality of project packaging.
(c) Increase the search for investment information. Further increase the investment search information, broaden and smooth the channels of information sources, improve the accuracy and timeliness of access to information, ensure the targeted release of the project, reduce unnecessary blind docking, and increase the success rate of project cooperation.
(D) the establishment of project information information green channel. For projects that include specialized packaging, establish a green channel for project information. The unit where the project is located will accurately grasp the progress of the project and report the changes to the project at the first time. According to the actual needs of attracting investment, the project content will be updated and the dynamic management will be implemented.
(5) To draw up cases for investment in key projects. In specialized packages
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