Wang Jian Yong | watch brand how to improve it

A few days ago I received a call from Henri and said that I would like to build a watch media platform and invite us to join in. This is really a tribute to Lao Liu's courage. It is indeed not easy to sail against the current situation this time. I think for the media received the invitation, it should be more support it, after all, Baotuan development was good winter.
Due to the fact that I am ridiculous, I have not written in the magazine journals, and here on the platform, I still want to say a few words to express my views, of course, thank you, Lao Liu gave me the opportunity.
Closer to home, since wrote down the title, talk about their own views. From the recent Shenzhen Watch Fair began, said the organizing committee also played the "third in the world," the slogan, from all aspects of learning Basel Fair quite taste, but most of our watch business Too many places need to learn advanced international experience, at least for the media, the media often feel at a loss. To know that participating in the Shenzhen show media, many also participated in Basel, SIHH, WW, so in contrast, we see that our brand did not do enough homework on the media, and even some companies do not have the concept of the media, and even Some business leaders have not changed their thinking. Hey, this media how to help you promote it? The organizing committee invited the media come, is to create an atmosphere for the enterprise, but the brand will not be used, it is estimated that the organizing committee is also very hurt it. I remember Zhu Shunhua Shenzhen Association president said a self-assessment show: half is a flame, half is the sea. In fact, look down, parallel or too much.
Another point, it is necessary to talk about the brand's product design, which is also a topic of clichés. In addition to a few more well-knit well-known brands, the rest of the brand more or less have plagiarism of the watch, borrowed directly into a plagiarism, this does not mean that we are willing to be behind. Rolex, Longines is the favorite brand of people, but also the plagiarism plagiarism area. Some time ago, the four ministries and commissions jointly issued a directive to speed up the construction of our own brand of watches and clocks, for a time the domestic watch brands have said that spring is coming, the current watch industry, the guidance can be all It is dry. The force through the paperback is the need for China's watch business took the courage to brave innovation, to dare to break the ice. The research and development cycle and the trial cycle are relatively long, because it involves the metallurgical materials and precision machining, etc. However, the design is relatively easy to implement and can be plagiarized. It is also so naked.
Of course, there are some to praise, some well-known companies continue to strengthen their brand DNA, and gradually formed a series of watches, which also showed a corporate culture, or a responsible attitude.
Having said that, our watch brand in the end how to develop, how to progress, to see their own repair to.