Because there are a lot of leather to join the trap, so leather novice want to try, but a very taboo a business point. How to choose the right store leather goods address? There are four steps to help beginners get.
1, open leather shop location
Leather shop to open more crowded places, which is common sense that many people know. However, some people just know this common sense only. What kind of flow for the strong sales of leather shop it?
The novice first in the crowded places for some inspection. Take the time to count morning, afternoon, nightly hours of the night in targeted areas of interest, count the number of people entering the shop, find out the proportion of office workers, students, and housewives among those who pass by At least once in weekdays and weekends to know the exact distribution of people.
2, investigate the environment around the store
With the pre-selected location, the second step is to inspect the surroundings. At this time to use two angles to observe, one is the businessman's point of view: What signs show that the site can create performance? Second, from the customer's point of view: You will not go shopping at this location? Prime area has the popular corner, Business district also has hot spots to find the most taboo to see the success of others, wanted to copy a shop next door, unless you have mastered to make their own differentiation.
Also, note that competitors located diagonally or not far away will take away your business? Keep an eye on your opponent's location and look for places to contend with before you can compete with your peers or your competitors.
3, open stores to observe peers
Leather goods stores Customers will think that the adjacent storefront, the quality of their products are also very similar, so with a similar brand located in a unified place is very important, so some site selection strategy is to "parasitize." Next to the department store clothing store, next to the high-level supermarkets next to the food shop, be attracted by the big brand of customers, will be attracted to you.
4, open stores to see traffic conditions
In addition to where people go, you have to think about how long it takes people to reach your storefront. The cheaper product, the more customers are reluctant to spend their time. For example, the convenience store defines the main shopping district in 3 minutes. The coffee shop is approximately 5 minutes. Unless you intend to sell such a high priced item as a car, in general, Far can only tolerate 7 minutes traffic time.