Color Emotion and Visual Psychology (9)

Second, color character

Each color has its own unique character, simply called color. They are associated with human color physiology and psychological experience, so that the objective existence of color seems to have a complex character.

(1) The red wavelength is longest, penetrating power is strong, and perception is high. It is reminiscent of the sun, fire, blood, flowers, etc. It feels warm, excited, lively, enthusiastic, active, hopeful, loyal, healthy, full, full, happy, etc., but it is sometimes considered childish. Primitive, violent, dangerous, and lowly symbol. Red has always been our country's traditional festive color.
Crimson and purple with red gives a feeling of solemnity, stability, and enthusiasm, and is often used to welcome guests. The white, high-glossy pink color is soft, sweet, dreamy, pleasant, happy, and elegant. It almost becomes a special color for women.

(2) Orange Orange and red are warm colors, with the color between red and yellow. It is reminiscent of flames, lights, rays, fruits and other objects, is the warmest, loudest color. Feeling lively, gorgeous, brilliant, vibrant, hot, warm, sweet, happy, happy, but there are also doubtful, ambiguous, pseudo-fake and other negative tendencies of expression.

The gray-orange orange is brown, the orange-white orange is light orange, commonly known as the blood tooth color, and the orange color itself is commonly used in the sweet colors. It is also the color of many consumers, especially female women, children and youths.

(3) Yellow Yellow is the color with high brightness in all hues. It is light, bright, transparent, lively, bright, brilliant, hopeful, fameful and healthy. However, yellow is too bright and dazzling, and it is easy to lose its original appearance by mixing with his colors. Therefore, it is also light, thin, unstable, volatile, and cold.

The white-yellow-yellow colour is mild and gentle, and the beige or white with a large amount of light gray is a good casual natural color, while the deep yellow color is another noble and solemn feeling. Because yellow is easily reminiscent of the skin of many fruits, it can cause an acidic appetite.

Yellow is also used as a safety color because it is easily found, such as work clothes for outdoor work.

(4) Green In nature, with the exception of the sky, rivers, oceans and greens, grass and leaf plants are almost everywhere. It symbolizes life, youth, peace, serenity, and freshness. Green is most suitable for the eyes of the human eye, and it has the function of eliminating fatigue and regulating. The yellow-green gives people the breath of spring and is popular with children and young people. Blue-green and dark-green are the colors of oceans and forests. They have deep, steady, calm, wise and other meanings. The colors of gray, green, olive green, pickle green, dark green, etc., give people a feeling of maturity, sophistication, and deepness. They are widely used by people, and they are required by the military and police.

(5) Contrary to blue and red, orange, blue is a typical cold color. It means calm, cold, rational, profound, and transparent. With the continuous development of human space, it has a strong sense of modernity that symbolizes high technology. .

The light blue is bright and full of youthful vigor. It is loved by young people, but it is also not ripe enough. Dark blue is calm and stable, and it is a color commonly enjoyed by middle-aged people. The warmth of the ultramarine blue is full of touching charm, while the Tibetan blue gives a generous, solemn impression. Indigo and Blue are widely used in the private sector and seem to have become a symbol of national characteristics. Of course, blue also has its other character, such as stereotype, indifference, sadness, fear and so on.

(6) Purple has a mysterious, noble, graceful, dignified, luxurious line of temperament, sometimes feeling lonely and negative. Especially the darker or darker gray purple is easy to give people the impression of ominous, decadent and dead. However, the light gray red-purple or blue-purple color has an elegant and mysterious sense of time similar to that of space and the universe, and is widely used in modern life.

(7) Black color is colorless and colorless. It often gives people a feeling of silence, mystery, seriousness, dignity, and implicitness. In addition, it also tends to give rise to negative impressions of sadness, terror, ominousness, silence, demise, and sin. In spite of this, the combination of black is very adaptable, no matter what color, especially the bright and pure color matches it. All can achieve good results. However, it cannot be used on a large scale. Otherwise, not only will its charm be greatly reduced, but on the contrary, it will produce depressing and gloomy feelings of terror.

(8) White and white give the impression of cleanliness, light, purity, innocence, simplicity, hygiene, tranquility, etc. With its background, other colors will appear brighter and clearer. Using more white may also produce a dull and monotonous sense of emptiness.

(9) Gray-gray is a neutral color, and its outstanding character is soft, detailed, smooth, simple, and generous. It does not significantly affect other colors like black and white. Therefore, the color is ideal as a background. Any color can be mixed with the gray, a slight hue containing gray can give people an elegant, delicate, subtle, stable, refined, civilized and literate sense of luxury. Of course, the abuse of gray is also easy to expose its boring, lonely, melancholy, no passion, no interest side.

(10) The earthy brown contains certain grey medium and low lightness colors, such as earth red, earth green, ripe brown, raw brown, earth yellow, coffee, pickles, bronze, camel hair, tea brown, etc. Too strong, its affinity is easy to match with other colors, especially with fresh colors, the effect is better.
It also reminds people of the harvest season of Jin Qiu. Therefore, they are all mature, modest, rich, and easy-going.

(11) Gloss Colors In addition to gold, silver, and other precious metal colors, all colors have a gorgeous finish. Golden grandeur, symbolizes prosperity and honor, honorable loyalty; silver elegant noble, symbolic purity, faith, milder than gold. They work with other colors. Almost reached the "universal" level. A small area of ​​embellishment is eye-catching and refreshing, and the use of a large area will produce excessively dazzling and negative effects, appearing to be flashy and losing its sense of stability. If it is used cleverly and properly decorated, it not only can play a clear role in painting, but also produce a strong sense of high-tech modern beauty.