Packaging is an extension of the product. Due to the upgrading of products, the continuous expansion of consumer demand, the intensification of sales competition, the development of new materials, new processes, and new technologies, the pursuit of consumers in the United States, environmental protection and price factors, modern packaging is changing with each passing day. In order to adapt to different regions and different consumer groups, there are various forms of packaging, including ideas, colors, specifications, materials and even production methods. The variety of product shapes and features, as well as the variety of materials, also makes the shape and structure of product packaging ever-changing. There are also many ways of designing packaging design. Finding a reasonable, effective, and rapid design method and technology makes the packaging design adapt to the development of the times and achieve the design goal quickly, accurately, and economically, which helps to better engage in design work.
1 Product Packaging Design Integrates Plane and Shape Design
With the development of the times and the progress in productivity, packaging has more than just protective functions. His other functions such as portability, storage, and aesthetics have gradually emerged. In the packaging design process, it is first necessary to clarify its function and the function of the packaged articles, the variety of shapes and features of the packaged articles, and the selection of suitable packaging materials. The current product packaging forms mainly include packaging cartons, boxes, bottles, gift bags, etc. The available materials are: wood, metal, ceramics, glass, plastics, cardboard, etc. For example, beverage packaging tends to include cans, Tetra Pak, and polyester bottles. They each have a certain share of the designer in the market. Different designers have different means of design representation for different packages. Packaging design often includes the visual communication of the package, its morphology, its overall effect, and its engineering design. Product packaging design is a comprehensive work of plane and shape design. The design concept is often completed by adjusting the changes between two-dimensional and three-dimensional back and forth. Information-based society characterized by computers and networks has changed people’s lifestyles and also changed the way designers work. The form and content of design are changing. The technological development of the information age provides advanced design means for designers’ imaginations. The designer’s design process is the process of joint participation of creativity and technology. Different products have different requirements for packaging design, so packaging design needs to be combined with a variety of CAD software to design.
2 Digital Design of Product Packaging Design
Packaging design introduces digital technology in the design process. Visual communication, form and structure, overall effects, and subsequent engineering design of the package are supported by computer-aided design software. The two-dimensional design of the plane is mainly CorelDraw, Photoshop, Illustrator and Freehand. For solid modeling of product packaging, you can use Rhino, 3D studio MAX, Maya, Pro/E, UG and other software. In the computer virtual space, designers can integrate graphic design and styling design, making the 3D solid model more easily reflect the designer's design intent, and its visual effects can have a realistic feel completely comparable to real packaging samples.
2.1 Two-dimensional graphic design
The overall graphic design is the process of overall layout of the content involved in the packaging interface in the graphic design software. It involves text design, graphic design, color design, graphic layout and so on. At present, the most commonly used software in this area is CorelDraw, Freehand, Adobe Illustrator, and Photoshop. Such software is easy to operate and powerful; it has its own advantages in graphics generation, text design, graphic layout, and graphics processing.
In the current field of vector graphics, CorelDraw, Freehand, and Adobe Illustrator go hand in hand to highlight features. CorelDraw integrates drawing tools, vector illustrations, layouts, bitmap editing, and image editing. Photoshop is the most widely used flat graphics processing software. It can perform any arbitrary processing such as copying, cutting, deleting, collage, compositing, etc., using tools and filters to make a variety of wonderful artistic processing. Two-dimensional graphic design means has extensive use in product packaging design.
2.2 Three-dimensional packaging design
The visualization features of three-dimensional modeling software can more accurately reflect the designer's rich creative ideas; it can better grasp the process of shape creation. Three-dimensional visualization technology can also be very simple to complete real-time graphical editing and modification, operation is particularly convenient, can most directly reflect the designer's creative intentions.
The packaging itself is a spatial three-dimensional structure. The use of three-dimensional visualization technology to assist design is the best choice. Currently, there are many three-dimensional software on the market, such as Rhino, 3D studio MAX, Maya, Pro/E, and UG, and frequently used software such as Rhino and 3D studio MAX. 3D studio MAX has many advantages. First, it has a strong modeling function. Secondly, it has a powerful material editing function to provide materials for the three-dimensional packaging model. After rendering, you can get the product packaging design renderings.
Pro/ENGINEER is one of the most successful CAD software in the world. It is a set of auxiliary design software from design to production. Pro/ENGINEER uses smart features as the basis for the modeling of product geometry, allowing designers to easily and quickly build conceptual models through sketching, modeling, and coloring. Through parameterized function definition, solid parts and assembly modeling, three-dimensional coloring entities or wireframe modeling, designers can evaluate, understand, and improve the performance of their designs as soon as possible to reduce time-to-market and reduce development costs. Pro/ENGINEER is a high-level CAD software that is used more and more widely in design and engineering design. Similarly, in the design of packaging containers, plastic materials are widely used in various packagings, cosmetic packaging containers, and beverage bottles. , various products of the box. Using Pro/ENGINEER software to design a variety of structure and shape of the plastic packaging containers, such as bottles, cans, boxes, and its parametric design and modeling mold design and development are closely linked together, making the design process more and more streamlined and smooth.
2.3 Combination of Planar Software and 3D Solid Modeling Software in Packaging Design Practice
In the packaging design practice, the design process is often designed in a combination of two-dimensional graphic design and three-dimensional modeling design. The general steps of the three-dimensional visualization of the digital design of product packaging are: firstly use the plane software to design the sketch plan, use the three-dimensional software to design and model the packaging structure; then, the texture is created, the model material is given in the three-dimensional software, and the texture is separately Assigned to the corresponding structural plane; Adjust the output perspective of the rendering, rendering output; Design evaluation and modification of the program. Finally, engineering design of the design draft determines the structure size and process.
The following describes the packaging digital design process with a disinfectant product packaging design practice. The new disinfectant product packaging is designed for container sterilization. In order to speed up customs clearance, a simple and quick disinfectant product is used for container sterilization without opening the box. Disinfectants and high-pressure gas are stored in the aluminum pressure bottle, and the disinfectant is driven by the high-pressure gas to reach the inside of the closed container. The design of this package requires a simple, aesthetically pleasing appearance and features push-buttons and switch locks that deliver the disinfectant aerosol and booster gas to the container through a tube. Taking into account several requirements, choose polypropylene as the packaging material, this material is light and inexpensive, and the molding performance is good and the strength is good. After the design of the sketching plan, the modelling plan was selected and the modeling and design continued in Pro/ENGINEER. In the design, the focus was on the combination of the package shape and the content, the pressing of the package while pressing the two spray bottles and locking, and the way the package was held. With the help of Pro/ENGINEER, the 3D visualization of design and design ideas was better solved. Then the texture material was created using Photoshop, the rendering image was rendered using 3D Studio MAX, and the engineering structure design was finally completed with Pro/ENGINEER. 2D engineering drawing. With the combination of several types of software, the information tool's respective advantages can be used in the design process to improve the expressiveness and efficiency of the design.
3 Conclusion
The structure and form of packaging are increasingly diversified. Designers must have advanced means to quickly, easily, and accurately design packaging products needed by the market. The advantages of digital design means of packaging design are as follows: the design and creative space is more flexible and open; the materials and equipment used in the design are more simplified; the interconnection of design data makes the designer collaborate more closely; the design changes and modifications are simpler, and the serialized design is more Convenient; design expression is easier and performance quality is higher; design efficiency is higher; drawing generation is simpler and more precise; information transfer is faster. Designers need to constantly learn and use a variety of digital design methods in addition to improving design creativity.
<China Packaging Industry>
1 Product Packaging Design Integrates Plane and Shape Design
With the development of the times and the progress in productivity, packaging has more than just protective functions. His other functions such as portability, storage, and aesthetics have gradually emerged. In the packaging design process, it is first necessary to clarify its function and the function of the packaged articles, the variety of shapes and features of the packaged articles, and the selection of suitable packaging materials. The current product packaging forms mainly include packaging cartons, boxes, bottles, gift bags, etc. The available materials are: wood, metal, ceramics, glass, plastics, cardboard, etc. For example, beverage packaging tends to include cans, Tetra Pak, and polyester bottles. They each have a certain share of the designer in the market. Different designers have different means of design representation for different packages. Packaging design often includes the visual communication of the package, its morphology, its overall effect, and its engineering design. Product packaging design is a comprehensive work of plane and shape design. The design concept is often completed by adjusting the changes between two-dimensional and three-dimensional back and forth. Information-based society characterized by computers and networks has changed people’s lifestyles and also changed the way designers work. The form and content of design are changing. The technological development of the information age provides advanced design means for designers’ imaginations. The designer’s design process is the process of joint participation of creativity and technology. Different products have different requirements for packaging design, so packaging design needs to be combined with a variety of CAD software to design.
2 Digital Design of Product Packaging Design
Packaging design introduces digital technology in the design process. Visual communication, form and structure, overall effects, and subsequent engineering design of the package are supported by computer-aided design software. The two-dimensional design of the plane is mainly CorelDraw, Photoshop, Illustrator and Freehand. For solid modeling of product packaging, you can use Rhino, 3D studio MAX, Maya, Pro/E, UG and other software. In the computer virtual space, designers can integrate graphic design and styling design, making the 3D solid model more easily reflect the designer's design intent, and its visual effects can have a realistic feel completely comparable to real packaging samples.
2.1 Two-dimensional graphic design
The overall graphic design is the process of overall layout of the content involved in the packaging interface in the graphic design software. It involves text design, graphic design, color design, graphic layout and so on. At present, the most commonly used software in this area is CorelDraw, Freehand, Adobe Illustrator, and Photoshop. Such software is easy to operate and powerful; it has its own advantages in graphics generation, text design, graphic layout, and graphics processing.
In the current field of vector graphics, CorelDraw, Freehand, and Adobe Illustrator go hand in hand to highlight features. CorelDraw integrates drawing tools, vector illustrations, layouts, bitmap editing, and image editing. Photoshop is the most widely used flat graphics processing software. It can perform any arbitrary processing such as copying, cutting, deleting, collage, compositing, etc., using tools and filters to make a variety of wonderful artistic processing. Two-dimensional graphic design means has extensive use in product packaging design.
2.2 Three-dimensional packaging design
The visualization features of three-dimensional modeling software can more accurately reflect the designer's rich creative ideas; it can better grasp the process of shape creation. Three-dimensional visualization technology can also be very simple to complete real-time graphical editing and modification, operation is particularly convenient, can most directly reflect the designer's creative intentions.
The packaging itself is a spatial three-dimensional structure. The use of three-dimensional visualization technology to assist design is the best choice. Currently, there are many three-dimensional software on the market, such as Rhino, 3D studio MAX, Maya, Pro/E, and UG, and frequently used software such as Rhino and 3D studio MAX. 3D studio MAX has many advantages. First, it has a strong modeling function. Secondly, it has a powerful material editing function to provide materials for the three-dimensional packaging model. After rendering, you can get the product packaging design renderings.
Pro/ENGINEER is one of the most successful CAD software in the world. It is a set of auxiliary design software from design to production. Pro/ENGINEER uses smart features as the basis for the modeling of product geometry, allowing designers to easily and quickly build conceptual models through sketching, modeling, and coloring. Through parameterized function definition, solid parts and assembly modeling, three-dimensional coloring entities or wireframe modeling, designers can evaluate, understand, and improve the performance of their designs as soon as possible to reduce time-to-market and reduce development costs. Pro/ENGINEER is a high-level CAD software that is used more and more widely in design and engineering design. Similarly, in the design of packaging containers, plastic materials are widely used in various packagings, cosmetic packaging containers, and beverage bottles. , various products of the box. Using Pro/ENGINEER software to design a variety of structure and shape of the plastic packaging containers, such as bottles, cans, boxes, and its parametric design and modeling mold design and development are closely linked together, making the design process more and more streamlined and smooth.
2.3 Combination of Planar Software and 3D Solid Modeling Software in Packaging Design Practice
In the packaging design practice, the design process is often designed in a combination of two-dimensional graphic design and three-dimensional modeling design. The general steps of the three-dimensional visualization of the digital design of product packaging are: firstly use the plane software to design the sketch plan, use the three-dimensional software to design and model the packaging structure; then, the texture is created, the model material is given in the three-dimensional software, and the texture is separately Assigned to the corresponding structural plane; Adjust the output perspective of the rendering, rendering output; Design evaluation and modification of the program. Finally, engineering design of the design draft determines the structure size and process.
The following describes the packaging digital design process with a disinfectant product packaging design practice. The new disinfectant product packaging is designed for container sterilization. In order to speed up customs clearance, a simple and quick disinfectant product is used for container sterilization without opening the box. Disinfectants and high-pressure gas are stored in the aluminum pressure bottle, and the disinfectant is driven by the high-pressure gas to reach the inside of the closed container. The design of this package requires a simple, aesthetically pleasing appearance and features push-buttons and switch locks that deliver the disinfectant aerosol and booster gas to the container through a tube. Taking into account several requirements, choose polypropylene as the packaging material, this material is light and inexpensive, and the molding performance is good and the strength is good. After the design of the sketching plan, the modelling plan was selected and the modeling and design continued in Pro/ENGINEER. In the design, the focus was on the combination of the package shape and the content, the pressing of the package while pressing the two spray bottles and locking, and the way the package was held. With the help of Pro/ENGINEER, the 3D visualization of design and design ideas was better solved. Then the texture material was created using Photoshop, the rendering image was rendered using 3D Studio MAX, and the engineering structure design was finally completed with Pro/ENGINEER. 2D engineering drawing. With the combination of several types of software, the information tool's respective advantages can be used in the design process to improve the expressiveness and efficiency of the design.
3 Conclusion
The structure and form of packaging are increasingly diversified. Designers must have advanced means to quickly, easily, and accurately design packaging products needed by the market. The advantages of digital design means of packaging design are as follows: the design and creative space is more flexible and open; the materials and equipment used in the design are more simplified; the interconnection of design data makes the designer collaborate more closely; the design changes and modifications are simpler, and the serialized design is more Convenient; design expression is easier and performance quality is higher; design efficiency is higher; drawing generation is simpler and more precise; information transfer is faster. Designers need to constantly learn and use a variety of digital design methods in addition to improving design creativity.
<China Packaging Industry>